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Using Twitter for Business
OutlineWhat is Twitter?
Why to use Twitter for business?
How to use Twitter for business?
Tips
Twitter applications demo
Q&A
What is Twitter?Social networking and micro-blogging service for
friends, family, and co–workers to communicate and
stay connected
Tweet: 140 characters message
Tweet can be sent and received via: Twitter
website, SMS, Twitter applications (web, mobile,
desktop)
Why to use Twitter for business?Connect with others in the industry
Get instant access to what’s being said about
organization and products
Stream of ideas and resources
Monitor what’s being said about customers
Promote products and services directly to a target
audience
How to use Twitter for business?
Public RelationFantastic PR channel: global reach, endless
connection, networking opportunity, promotion
platform, immediate event planning and feedback
Others can pick up ideas and spread around
Twitter usernames are short => powerful way to
introduce and pass along contact information
Public Relation (cont)Tips:
Have a photo
Be helpful
Be valuable
Be balanced
Customer ServiceMake business more accessible
Allow business to catch consumers in their moments
of frustration and help them right away
Thank-you tweets give instant good public-relation
buzz
Example: Comcast and Dell
Networking and CommunityEasy to interact and connect with people and
businesses sharing same interests and goal
Create a more open and flexible hiring environment
for companies
You don’t have to talk to anyone whom you don’t
want to
Offering Promotions and ProductsThe successful case of @DellOutlet
Tips:
Be interesting
Be accessible
Don’t hard sell
Don’t link spam
Follow the 90-10 advice
Promoting Bands and ArtistsTake it offline
Share your content
Tweet on the go
Engage your fan base
Sharing Company UpdatesProvide value to the Twitter community
Attach a real-world face to the account
Don’t spam
Conducting ResearchExcellent tool for crowd-sourcing and focus-group
research
Passive data
Active research
Close some pretty important gaps between supply
and demand
Challenge: find reliable methods to analyze the data
4 Ways of Using TwitterDirect:
PR, customer service, promotion and products …
Need to follow “best practices” to gain benefit
Indirect:
Let the employees tweet instead
Can have both positive and negative effects
4 Ways of Using Twitter (cont)Internal:
Share ideas or communicate about current projects
Can have security issue
Inbound Signaling:
Twitter “listeners”
Keep track of what's being said about the company, products and
the industry
Get early warnings of problems and to collect feedback on
product issues or ideas
Useful TipsAdd a picture. Others want to see you
Have more than one twitterer at the company
Ask questions
When talking about products/services, make it
useful. Give advice, blog posts, pictures …
Share the human side of the company
Useful Tips (cont)Learn quickly to use the URL shortening tools
You don’t have to read every tweet.
Use direct messages for 1-to-1 conversations if you feel
there’s no value to Twitter at large to hear the
conversation
Use services like Twitter Search to make sure you see if
someone’s talking about you. Try to participate where it
makes sense.
Twitter Applications Demo
oneforty: Twitter applications online store
Stwittergy: Twitter business analysis
140h.me: Twitter business promotion
oneforty
oneforty
oneforty
oneforty
oneforty
Stwittergy
Stwittergy
Stwittergy
Stwittergy
Stwittergy
Stwittergy
140h.me
140h.me
140h.me
140h.me
140h.me
ReferencesBrogan, C., 2008, "50 Ideas on Using Twitter for Business".
Available at: http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business [Accessed December 7th 2009]
Fitton, L., 2009, "Twitter For Dummies". Wiley Publishing, IncGrove, J. V., 2009, "40 of the Best Twitter Brands and the People
Behind Them". Available at: http://mashable.com/2009/01/21/best-twitter-brands/ [Accessed December 8th 2009]
Jantsch, J., 2009, "Using Twitter for Business". Available at: http://www.johnjantsch.com/TwitterforBusiness.pdf [Accessed December 8th 2009]
Perez, S., 2009, "4 Ways Companies Use Twitter for Business", Available at: http://www.readwriteweb.com/enterprise/2009/03/4-ways-companies-use-twitter-for-business.php [Accessed December 7th 2009]
Q&A
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