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Session Presented at 1st IndicThreads.com Conference On Mobile Application Development held on 19-20 November 2010 in Pune, India WEB: http://M10.IndicThreads.com ------------ Speaker: Venkata Ratnam V Abstract: This session begins with an overview of Samsung’s multi-platform strategy – the reasons for treading on multiple platforms, the need for ‘bada’ and the positioning of different platforms among the Samsung devices. The session would then extend into a detailed overview of the bada platform, its capabilities, its unique features viz., integrated social networking services, commerce framework, storage services, in-app purchases etc. The session would end with a note on the potential of bada platform, the process of application submission, certification etc with a demo of the top bada apps in India.
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badabada
Venkata Ratnam V
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Agenda
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Introduction
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Introduction
Customer expectations are at all-time high !
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Introduction
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Introduction
“Samsung is the only company that has offered smart phones using a variety of operating systems. That is our strategy.”
-- J . K Shin ( Wall street Journal )
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“We learned that it is hard to convince the market just by making distinctive hardware. So we have invented our own mobile platform, “bada" which operates our own app store, "Samsung Apps," and for us, this is a big step forward. “
– J . K Shin ( Wall street Journal )
Introduction
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bada positioning
to name a few …
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bada Ocean
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Overview
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Overview
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Technical Information
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Exploring developer.bada.com
SDK
Platform binaries and libraries, Header files, Simulator, GNU tools
Documents, Sample applications
IDE (Eclipse based C/C++ tool)
Resource Monitor, App Wizard, Output, UI Builder, Resource Explore, Simulator
Development environmentSDK & IDE
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USB cable
Development environmentDoing it for real !
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ServicesLeverage the cloud at will !
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Be the AlchemistWhat more can you do with bada ?
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Advanced applications, “How-to”
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Flash content to bada application
Applications feasible
• Games• Informative apps• Everything else that can be done with Flash lite V 3.1
Applications feasible
• Games• Informative apps• Everything else that can be done with Flash lite V 3.1
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Flash content to bada applicationCommunication with Framework
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Web services
Applications feasible
• News readers• Blog readers• e-Book readers• Apps using open API’s• Scripting based applications etc
Applications feasible
• News readers• Blog readers• e-Book readers• Apps using open API’s• Scripting based applications etc
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Hosted website : www.abc.com
home.htmlItems.html
Product.html
Web servicesMobile web pages are passé
Abc.comItems
Products
<Content>
<Content>
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Content apps on bada
Applications feasible
• Wall paper buyer• Ringtone buyer• Movie rental• Sport Highlights apps• Live stream of media
Many more …
Applications feasible
• Wall paper buyer• Ringtone buyer• Movie rental• Sport Highlights apps• Live stream of media
Many more …
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Content apps on bada“Bollywood music downloader” Example
bada Application
B M D
List
Album 1
Album 2Album 2
Album 3
Album 4
Album 5
Samsung Item Store
DRM LOCKED
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• Items should be listed on Samsung seller site • Developer to choose the billing method• Content items can have a URL ( target location )
• Items should be listed on Samsung seller site • Developer to choose the billing method• Content items can have a URL ( target location )
DeveloperDeveloper
Samsung Apps/
Seller Store
Samsung Apps/
Seller StoreUserUser
bada Appbada AppPayment GatewayPayment Gateway
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11
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4455 77
In-App purchase
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Everything else
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Usability
Install and execute with no problems
Compatibility
No problems with original functionality, what so ever !
Social Norms/ Samsung Policies
Social Norms/ Samsung Policies
Unrestricted / Owned content
Certification of Apps
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BannerBanner EventEvent
[Samsung Apps Web, Kies, ODC] [Organize promotional events for sellers]
DiscountDiscount
[Provide a chance to offer special discounts]
Marketing your apps
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