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"Austin 2 Boston: Sharing Learnings from SXSWi," was a happy hour event designed to bring together Boston area social media, marketing and communications pros who were either in Austin for SXSWi or wished they could have gone. For both groups, this event offered the opportunity to learn cool things and connect with peers. Presentations were designed to be fast-moving. A range of high-profile local speakers followed a common format: one mega takeaway from this year's SXSW; 3-4 smaller, but still important takeaways; and best of all, how they plan to integrate these new ideas into their work this year.
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@FleishmanDNA
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Steve Garfield@SteveGarfield
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The Big Takeaway
CNN - Groundbreaking change: http://vimeo.com/21087821
http://vimeo.com/21087821
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Other Key Lessons
Social TV[ Jimmy Fallon, Late Night Hashtags ]
Mobile Video [ Putting Video Online, Get Seen ]
Be There [ Chevy Volt Test Drive ]
Thank You [ Gary Vaynerchuck ]
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Putting it Into Practice
Explore Social TV
Test Boundaries of Video
Be There
Thank You
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Carissa Caramanis O’Brien@CarissaO
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The Big Takeaway
The current volume, power and potential of healthcare data makes now the most daunting and the most exciting time to witness—or help drive—the growth of social health.
“There has never been a better time to be an innovator at the intersection of healthcare and IT.”
-Todd Park, CTO and Entrepreneur in Residence
U.S. Department of Health and Human Services
@todd_park
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Other Key Learnings
The challenges of a regulated industry touch far more than just health and finance.
There are a lot of smart people working to balance ethics, authenticity and community the right way.
The Content Strategy/Future of Journalism track wasn’t popular by accident.
SXSWi doesn’t know the meaning of crazy until it’s seen 6th Street the day after we geeks go home.
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TCrazy
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Putting it Into Practice
Keeping a watch on Community Health Data Initiative Connecting clients to Health 2.0 Developer Challenge Exploring more mobile and location-based applications Participating in Social Health Unconference on 9/19 Fostering the amazing connections Driving the next step for Social Health at SXSW 2012
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Joe Chernov@JChernov
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The Big Takeaway
Social Media Measurement @ SXSW
Lots here Here, not so much
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Other Key Learnings
Learned: People remain most interesting “technology.”
Learned: No news is sometimes good news.
Learned: “Cool” is relative.
Observed: We are all complicit in the war on our privacy.
What they forget to tell you when you turn 40: Hangovers last longer.
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Putting it Into Practice
Technology can be a red herring.
Redirect attention from from the tools to the impact.
Focus on proving the consumption of social assets drives business objectives (revenue, retention).
Correlation Causation
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Tyson Goodridge@goodridge
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The Big Takeaway
#dontstoptillyougetenoughhttp://www.youtube.com/watch?v=Jn7rbyfbZdc
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Other Key Learnings
Data, Data, More Data- what do you do with it?
LBSGowalla= Experience and story = Consumer
FourSquare= Loyalty+Data = $
SCVNGR= Gaming- and then what?
Social Business
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Putting it Into Practice
Manage Expectations when measuring...
Bring more experience offline
Back to Basics
Pace yourself
Bring Social in house. Advise from sidelines
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Seth Bloom@sethbloom
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The Big Takeaway
Experimentation (still) rules
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Other Key Learnings
Critical mass enables wicked targeted programsTop-tier tech blogsBoston event
Geeks making eye contactReal socialHuge, but you can’t hide
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Putting it Into Practice
Don’t be afraid to:Experiment Micro-targetLet people be people
Do be afraid to:Bring a cookie-cutter program to Austin and hope to soak up the cool
The devil is now in the detailsIt’s no longer “Is social media important?” Rather, it’s “How do we do social media really well?”
What’s next? Don’t know yet – stay flexible
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Amy Greenlaw@girlgamy
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The Big Takeaway
Minimal Promotion this year by filmmakers
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Other Key Learnings
Lack of marketing/promoting films leads to:Not sold out screeningsMinimal festival buzzLess emotional engagement with audience
Films that marketed seemed to already have a distributor
If you have a party it doesn’t mean people will go see your film
Not 1 person came up to me and gave me their postcard of their film.
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Putting it Into Practice
Start marketing your film the minute you get accepted into SXSW
Facebook, Twitter, Blog with video and photosMake postcards with your screening times and mini descriptionMake sure you have a trailer available online
Marketing at FestivalGet to SXSW early & get your posters up EVERYWHEREGo to screenings that have lines & hand out your postcards, talk about your film
Need for an online “Social Hub” for festival goers
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Questions & Answers
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Thank You
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