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Artez's resident cyclist and triathlete, Patrick Egan is teaming up with local bike-a-thon expert Jenni Frenke from the Toronto People with Aids Foundation for this interactive session on essentials of running a great bike-a-thon. Jenni has been the Special Events Coordinator at PWA since 2008. She organizes the Friends For Life Bike Rally, now in its 12th year. The Bike Rally takes place each July with 400 individuals making the incredible 6 day journey from Toronto to Montreal. The Bike Rally raises $1 million each year for PWA. Patrick and Jenni will discuss the "must-have" elements of any successful fundraising bike-a-thon or charity triathlon event. Join this webinar to learn the most important strategies and tactics to: * Increase participation and overall awareness for your event * Empower your participants and help them reach out to more donors * Increase the average donation amount * Reduce the administrative burden on you and your event team
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Webinar: Successful Bike-a-thons from A to Z
Our Presenters:
Patrick Egan
Account Executive, Artez Interactive
Jenni Frenke
Special Events Coordinator, Toronto People With
AIDS Foundation
Objectives
• Increase participation and overall awareness for your event
• Increase donor base and empower your participants and help them reach out to more donors
• Increase fundraising results and the average donation amount
• Reduce the administrative burden on you and your event team
People give to People
Registration Process
Registration should be:
– Easy
– Fast
– Customized to your event
Questions:
- It is easy to register others?
- Can you register a fundraising team or join an existing team?
Personal Pages
- Let your participants tell your own stories
-Upload photos and videos
- Post a personal message
- Help your rider reach out to their networks of supporters
Personal Page
Teams and Team Pages
• Team are a great way to organize your riders
• Social support for riders
• Easy way for Team Leaders to communicate with riders through email and message board
Teams and Team Pages
• Team Leader reports help leaders to keep track of riders fundraising and other training requirements
• Helps keep your administration paperwork low!
Easy solicitation
• Each rider has own pledge page and associated link
• Riders have ability to send emails to solicit donors
Easy solicitation
• Riders can log in to track their fundraising results and send thank you emails
Easy solicitation
• Rider should have the ability to link their pledge page to social networking sites such as Facebook or Twitter by just clicking a button
• Helps riders to easily fundraise and helps to
promote your event!
Staying connected with Fundraisers
• Online system sends automatic “remember to fundraise online” and “you’ve reached your goal” emails to participants. Does the work for you!
• You can use reports to do specific email merges to your participants. Enables you to personally engage your participants.
Staying connected with Fundraisers
• Example: Top Fundraiser email merge.Dear _____________,The Bike Rally is getting close and we hope you are as excited as we are.Congratulations on your pledges of $ ______to date, you're doing fantastic!On your personal Bike Rally fundraising page, you entered a fundraising goalof $_____ and we wanted to remind you that this year we introduced aspecial incentive jersey for anyone who raises $6,000 and more in pledges.You only need to raise $_____more to reach this level!
• Specific emails like this to hundreds of participants would be very tedious without reports from systems like artez.
Overall Summary
• Online fundraising has increased our revenue and decreased our administration work greatly!
0
2000
4000
6000
8000
10000
12000
2006 2007 2008 2009
Total Donors
Online Donors
Increase Participation
• Easy to sign up – make fundraising easy
• Social media
• Teams – (company teams, local cycling groups)
Increase Donor Support
• Easy Solicitation – FB and emails
• Personal Pages
Increase Donations
• Personal pages – “People give to People”
• Test your page donation – gift arrears
• “It’s not how it looks, it’s how it CONVERTS”• Stay on your branded site – have flexibility to customize
communication
Reduce Administration
• Reduce the administrative
• Allow people to track offline donations
• Automate automate, automate• Registration process
• Tax Receipt, Emails, TYs etc
Connect with Artez
For more information on the Artez system:
Patrick Egan – (toll free) 1-877-815-8777 ext (460)
pegan@artez.com
Facebook: http://www.facebook.com/artezinteractive
Twitter: http://twitter.com/artezonline
www.artez.com
Upcoming Webinar: ____________________
Questions?
Thank You!
For more information on the Artez system:
Patrick Egan – (toll free) 1-877-815-8777 ext (460)
pegan@artez.com
Facebook: http://www.facebook.com/artezinteractive
Twitter: http://twitter.com/artezonline
www.artez.com
Upcoming Webinar: ____________________
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