Artesmar® presentation may 2013 english

ARTESMAR®Fishery Recognition and Improvement Scheme

Recognizing Small-Scale Fisheries and Selective Fishing

Artesmar® is a unique initiative for fishery improvement, dedicated to artisanal small-scale fisheries worldwide. The program recognizes high catch selectivity and low impacts on aquatic habitats as important merits of many small-scale fisheries.

Stepwise Fishery Improvement

Artesmar® addresses the specific challenges of small-scale fisheries and offers a functional framework for stepwise fishery improvement.

Stepwise Fishery Improvement

Step 1: Outreach & Eligibility

Artesmar® reaches out to fisheries and seafood businesses and identifies suitable candidate fisheries for engagement. Fisheries that meet the criteria of eligibility can enter the program and undergo a stepwise process of improvement. The approval of eligibility to enter the program is subject to independent auditing.

Stepwise Fishery Improvement

Step 2: Supply Chain Integrity & Market Access

Artesmar® creates direct market access once a fishery is entering the improvement program. For doing so, the first step is the implementation of traceability and chain of custody, in order to guarantee to market partners the required product and supply chain integrity.The Artesmar® criteria for traceability and chain of custody are subject to independent auditing.

Stepwise Fishery Improvement

Step 3: Fishery Improvement

Artesmar works with a set of transparent criteria that offer guidance for fishery improvement:• Technical Criteria for Fisheries• Socioeconomic and Social Criteria

Based on assessments of candidate fisheries, fishery- specific improvement plans are developed and implemented. The process of improvement is subject to regular monitoring and public reporting. Final achievement of Artesmar® criteria of improvement is subject to independent auditing.

ARTESMAR® Criteriawww.artesmar.com

Direct Market Access for Small-Scale Fisheries:

The ARTESMAR® Consumer Brand

Summary

ARTESMAR® Fishery Improvement

• Initiative for small-scale fisheries with high catch selectivity and low-impact gear• Market incentives at early stage as driver for

improvement and fostering change• Holistic approach to fisheries improvement

(environmental, social, economic)• Improvement process with transparent criteria,

public reporting and independent auditing • Product identity, traceability and chain of custody

(CoC) for all fisheries participating in the program

Blueyou Consulting

Artesmar® is a fishery improvement initiative developed and managed by Blueyou Consulting Ltd.

Blueyou Consulting is an internationally recognizedconsulting and service company focused onsustainable fisheries and aquaculture and their related seafood supply chains. www.blueyou.comwww.artesmar.com