Angel at my Table Aug 2014: Garden Genie Presentation

Buy Gardening Supplies Online 65%

Real Janes and Pauls

50People

53% Time

43% Knowledge

✓✓

✓

Greatest  challenge  …  

53%  1me  

43%  knowledge  

 {I’m  making  meals  straight  

from  my  garden}    

Next  genera1on  of  growers  …  

• Home  owners  

•  Aged  24-­‐44  

• Male  and  female  

• No  children  or  young  children  

 4.5M  

500,000    60%  -­‐  300,000  20%  -­‐  60,000  

Subscrip1on  model.          

10  plant  pack    

+  customisable  varie5es  

+  choose  what  you  grow  

$30/mo   $45/mo   $95/mo  

Supplier  agreements          

Drop-­‐shipped  deliveries  

 70%  gross  margin.  

Cash-­‐flow  posi1ve    @  5,400  customer  

in  20  mo.      

My  food  bag  12  mo.  –  5,000  customers  

 Garden  Genie  

20  mo.  -­‐  5,400  customers    

Emergence  of  new  technologies  

 Tradi1onal  gardening  suppliers  innova1ng  

Packaging  knowledge  and  resources  to  be    

simple  and  convenient    

…  plus  

So  far  …    

Startup  weekend  in  November  2013  

Global  startup  baYle  December  2013  

Aus1n,  Texas  at  SXSW  March  2014    

Launched  trial  product  June  2014  

Experienced  team    

Jennifer  Clamp      10  year  project  manager  and  psychologist,  delivering  technology  solu1ons  to  affect  behavioral  change.    

Mohit  Singh  CRM  and  mobile  specialist  soaware  developer  and  technology  enthusiast.    

Claire  Mummery  25  year  professional  organic  food  grower  and  teacher.  

Our  vision  is  that    no  person  feels  the  choice  of  fresh  food  over  junk  food  

is  out  of  her  hands.        

•  Ac1ve  director/investor  

•  $35,000  test  problem/solu1on  fit  with  a  spring  package  

•  Follow  on  funding  to  $250,000  to  prove  the  product/market  fit  and  start  to  scale  

•  Sales  and  Marke1ng  exper1se  

Subscrip1on  @  $30/mo.  70%  gross  margin.  

Cash-­‐flow  posi1ve  @  20  mo.  5,400  customer  

10x  share  price  increase  @  24mo.  

Ini1al  market  penetra1on  ….  

Partnerships    -­‐  real  estate    -­‐  mortgage  providers      Blogs    -­‐  mum’s  groups  -­‐  DIY  

Mass  market  acquisi1on  ….  

 Brand  every  garden  a  Garden  Genie  garden.