Alok Deshpande - Loopt

Mobile Advertising Strategies: Present & FuturePresent & Future

Alok Deshpande | 9.22.2009

peoplepeople placesplaces eventsevents thingsthings

What is Loopt?

The Carrier & Platform Ecosystem

Key Costs

Location

Device Support /

Testing

Map Services

SMS Integration

Ads on a mobile devices

Occupy limited real estate

Cannot be ignored

Need to engage, be relevant, and

Display Ad

Cannot be ignored easily

be relevant, and high value

Can be hard to interact with

Enter the life graph

How does this help?

Knowing users helps deliver them great services

You’re considering going to a mid-priced

Japanese restaurant a few blocks down

-> System recommends others that are

better rated and equally close

You and Laura go to the same sandwich

shop around the same time everyday

-> System introduces you to Laura

better rated and equally close

How does this help?

Location and social

information makes ads highly

relevant

Coupons deliver value and

are actionable

Just the beginning

Bidder A:$1.25 CPC

Bidder C:

Bidder B:$2.81 CPC

You

you

Bidder C:$2.11 CPC

If you slept through the rest...

• Ads can work for mobile services

• Must be actionable, relevant, and well targeted

• Your “life graph” enables cool features and can determine ad relevance