AEM Hub - on the road with AEM

ON THE ROAD WITH AEM

AEM HUB 2015

David NueschelerJSR-170 Spec Leadjsr-170-comments@jcp.org

David Nuescheler Chief Technology Officerdavid@day.com

David NueschelerJackrabbit Committer / Memberuncled@apache.org

David NueschelerJSR-170 Spec Leadjsr-170-comments@jcp.org

David NueschelerTC Member / CMIS-JCR Liaisondavid@day.com

David NueschelerJackrabbit Committer / Memberuncled@apache.org

David NueschelerTC Member / CMIS-JCR Liaisondavid@day.com

DAVI

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UESC

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RVP

, Ent

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DAVID NUESCHELERVP, Enterprise Technology

Adobe Barfuesserplatz 6 4001 Basel T +41 61 226 98 98 F +41 61 226 98 97 uncled@adobe.com

DAVID NUESCHELERVP, Enterprise Technology

Adobe 3900 Adobe Way Lehi UT 84043 T 385 345 0000

uncled@adobe.com

@davidnuescheler

HOW IT STARTED

David Nueschel

er

Partner

Steinenberg 21

-23

uncled@bidule.

com

cq5History

‘94 ... ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07

cq2

cq3

cq4

Innovations: CFC!, .ECMA, any, Dispatcher, ContentBus

Innovation: Pure Java

Innovation:

JCR based

Architecture & Infrastructure Revolutions

Original Slide

2006

...someone is on to us:

...spot on,

Tony!

Original Slide

2006

cq5History

‘94 ... ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07

cq2

cq3

cq4

Innovations: CFC!, .ECMA, any, Dispatcher, ContentBus

Innovation: Pure Java

Innovation:

JCR based

Architecture & Infrastructure Revolutions

Original Slide

2006

CQ 4

CQ 5.1

ADEP

10.0.0

CQ 5.5

AEM 5.6

AEM 6+

Coral on Oak

AEM 6+

9 == top 1%

8 == top 3%

Technology Presentation

ohloh.org

21

carsten

tobi

rofe

dom

pk

felixstoeff

enz

anchela

jukka

marcel

michi d.

bertrand

stefan g.

olidevelopment

roy

chris

david

jm

tom

75% of devs @ day have opensource exposureof which 75% are rated top 1%

Original Slide

2007

Technology Presentation 22

still with Adobe, today.

75% of devs @ day have opensource exposureof which 75% are rated top 1%

AEM ♡ AMC

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.24

DOCUMENT CLOUD CREATIVE CLOUD MARKETING CLOUD

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.25

CREATIVE CLOUD MARKETING CLOUD

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.26

AgencyAsset Mgr

Marketing Product Mgr

Consumer Customer

Creative Designer

CREATIVE NEEDS

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Marketing CloudAdobe Marketing Cloud

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

TWO NEW SOLUTIONS

PRIMETIME AUDIENCEMANAGER

Adobe Marketing Cloud

ANALYTICS

EXPERIENCEMANAGER

CAMPAIGNTARGET

SOCIAL

MEDIA OPTIMIZER

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

PROFILES & AUDIENCES

COLLABORATION

ACTIVATION

MOBILE SERVICES

EXCHANGE

ASSETS

ADMINISTRATION

Adobe Marketing Cloud: Core Services

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Content

AudiencesChannels

Context

Metrics

Campaigns

Assets

Adobe Marketing Cloud: Vision

UX & Collaboration

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

The Last Millisecond.

The Last Millisecond

LISTEN PREDICT ASSEMBLE DELIVER

300ms

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.33

AgencyAsset Mgr

Marketing Product Mgr

Consumer Customer

Creative Designer

CREATIVE NEEDS

Marketer(Agency) Creative

Public Cloud Asset Sharing Use Case

Marketer / Product / BusinessInternal Creative

Private Asset Sharing Use Case

2020

The Era of Digital

Jen | Gym Instructor

Just filed taxesDavid | Swiss Just moved to Utah.

AT&T iPhone 6

Fred Leger Age 30

T-Mobile 4 Nokia Lumia 520

Sue Child

Chris Manchester

Elisa Sanchez

Age 40

Helen | MarriedBought a new car

VERIZON LTE 4G Samsung Galaxy S4

@AdobeMktgCloudAlbert

3,343, 4,453

Technology Adoption (U.S. Households)

SMARTPHONE

DISH WASHER VCR

PC

CELLPHONE

INTERNET

HDTV

TABLET

STOVE

PHONE

ELECTRICITY

CAR

1910

1900

1930

1920

1950

1940

1970

1960

1980

2000

1990

2020

2010

33%

50%

75%

90%

10%

Asymco

OPEN CLOUDMOBILE

OPEN CLOUDMOBILE

Open: Roy FieldingRoy Fielding

Apache License DNT REST HTTP URLApache

WebServerApache

Software Foundation

Open API & Standards

Open Architecture

Open Source

OPEN CLOUDMOBILE

OPEN CLOUDMOBILE

1993

1994

1995

1996

Global Computing

Platform

2009

2010

2011

2012

2013

Source: Mangled and merged from IDC, Gartner, BI Intelligence

Global Computing

Platform

TBD

Source: opensignal.com - August 2013 - ~11k Devices

Source: opensignal.com - August 2014 - ~18k Devices

Source: opensignal.com - August 2015 - ~24k Devices

TOUCH

REIMAGINATIONclashing of the type bars

OPEN CLOUDMOBILE