AdWeek Experience Presentation (October 2012)

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SurveyMonkey Audience Advertising Week Experience

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What is SurveyMonkey Audience

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• SurveyMonkey Audience is the fastest, easiest and most accurate way to get consumer insights.

• Why use SurveyMonkey Audience? It is… - Quick -  Reliable -  Easy -  Affordable -  Diverse

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SurveyMonkey Audience Popular Use Cases SurveyMonkey Audience is an easy and affordable way to hear the opinions of those who matter most to you.

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How you can use SurveyMonkey Audience

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•  Ad agencies. Test ad effectiveness or concepts. •  Big brands. Get feedback on the look, feel, and price of a new

product. •  Consultants. Learn about your client’s target market. •  Designers. Determine preferences towards logos, taglines,

and website designs. •  Entrepreneurs. Test your ideas with potential customers. •  Marketers. Identify messaging that resonates with your target

customers. •  PR firms. Gather interesting facts for your press releases. •  Sales/account executives. Learn about your prospects before

your approach them. •  Small businesses. Gauge purchase intent or get feedback to

refine your existing product or service. •  Writers. Generate unique content.

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Design your survey

Create your survey in the world’s leading survey tool, SurveyMonkey

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Design your survey

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• Used by millions of users, SurveyMonkey has a variety of question types and features that are easy to use.

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Collect your responses

Hear from respondents who are ready to provide you with the feedback you need to make decisions

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Choose your Audience

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•  Identify your Audience from a variety of demographic and behavioral traits

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Collect your responses

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• Pick your Audience with a few simple clicks or reach out to us to get started.

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Collect your responses

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• See responses back in as little as 2 business days within your SurveyMonkey account.

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Analyze Your Results

Use SurveyMonkey’s powerful analysis features to instantly draw insights and present trends

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Analyze your results

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• Our analysis features are powerful and easy to use.

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Analyze your results

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• Choose from 8 different chart types, customize the axes, and see the charts all within your SurveyMonkey account. Export data and charts with just a few clicks.

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Analyze your results

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• Ask open-ended questions and use our text analysis tool to identify commonly occurring words or browse or export individual responses.

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Analyze your results

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• We provide an overview of your SurveyMonkey Audience project and key demographics about your respondents.