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The end of us and them
Wednesday, July 21, 2010
Or how to market in the post digital ageOr how to market in the post digital age
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
ManufacturerPublisher
BroadcasterAdvertiser
Programmer
ConsumerReaderViewerAudienceUser
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
WTF? Holy @*&#!
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Everything we ever do should be
and participatory
shareable, ongoing, interactive
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Stop having advertising
ideas
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Embrace the crowd
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Build your community
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Liberate the individual
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Create utility and stuff people
can use
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Use the stuff that’s already
created
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Master conversation
strategy
Wednesday, July 21, 2010
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
March 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Re-think story telling
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Do things yourself
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Never stop learning
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
What does it take?
Wednesday, July 21, 2010
Culture, talent, experimentation
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Check list manifesto
Wednesday, July 21, 2010
analytics
copywriter
art director
web designer
IA/UX
programmer
video producer
content strategist
connection planner
PR/social media
media
Wednesday, July 21, 2010
analytics
copywriter
art director
web designer
IA/UX
programmer
video producer
content strategist
connection planner
PR/social media
media
Wednesday, July 21, 2010
TV WEB MEDIA PR> > >
Wednesday, July 21, 2010
PR MEDIA WEB TV> > >
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
All of us are better than one of us.
Tim BrownCEO,Ideo
Wednesday, July 21, 2010
thank you
Wednesday, July 21, 2010
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