Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference

ADVANCED KEYWORD RESEARCHLSI MASTERY AND

AUTHORITATIVE CONTENT THEMING

KIM TYRONE AGAPITOwriter@articlescholar.comfb.com/kimtyroneagapito

#kimoftheworld kimoftheworld kim.tyrone.agapito kimoftheworld.com

ADVANCED KEYWORD RESEARCH

What is ADVANCED?

ADVANCED KW Research Process

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ADVANCED KEYWORD RESEARCH

ADVANCED KW Research Process

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ADVANCED KEYWORD RESEARCH

Select

Trends

Social

News

Offline

Trends

Social

News

Offline

Fun and Easy to Produce

Must Be Timely

High Traffic Spikes

Seasonal

ADVANCED KEYWORD RESEARCH

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Trends

Social

News

Offline

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ADVANCED KEYWORD RESEARCH

Select

Niche

Expert

Authority

Go To Website

Niche

Expert

Authority

Go To Website

High Value Websites

Produced, Published and Maintained by Niche Expert

Can Essentially become Authority Websites

Can Later Have High Direct Traffic

ADVANCED KEYWORD RESEARCH

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Niche

Expert

Authority

Go To Website

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ADVANCED KEYWORD RESEARCH

Select

Theme

Element

Lists

Mashups

Theme

Element

Lists

Mashups

Fun and Easy to Produce

Can Target Multiple Niches

Banks Highly on Social Media Traffic

ADVANCED KEYWORD RESEARCH

Usually Has a Wide Demographic Target

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Theme

Element

Lists

Mashups

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ADVANCED KEYWORD RESEARCH

Select

Trends

Social

News

Offline

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ADVANCED KEYWORD RESEARCH

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ADVANCED KEYWORD RESEARCH

Specific

Can be Based on Fresh New Data w/o HistoryCan be Based on Old Data w/ New Permutation

Broad to Specific

Can be Very Well Sniped

Heavily Relies on Historical Trends

ThematicHow to <keyword>Top List of <keyword>

Relies on Search VolumeSocial Data

Trends ThemeNiche

Social Interest

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Knowing Your Website Type is the Key to your Keyword Research

ADVANCED KEYWORD RESEARCH

ADVANCED KW Research Process

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ADVANCED KEYWORD RESEARCH

ADVANCED KW Research Process

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AnalyzeSocial

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ADVANCED KEYWORD RESEARCH

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In Order to Find Gems, You First Need to Collect a Lot of Rocks

Populate

ADVANCED KEYWORD RESEARCH

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Key to Collecting a Lot of Rocks = Tools. Why?

Populate

ADVANCED KEYWORD RESEARCH

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Populate

Checking the Keywords of Your CompetitorsView Source

SpyFu [link]KeywordSpy [link]

More about Tools on Sort and Analyze Unit

ADVANCED KEYWORD RESEARCH

Alexa [link]

SEODigger [link]

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More about Tools on Sort and Analyze Unit

ADVANCED KEYWORD RESEARCH

Competitor Keyword Espionage

View Source

Alexa

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Populate

ADVANCED KEYWORD RESEARCH

Competitor Keyword Espionage

Keywords Your Competitors are Targeting on PPC / SEO

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AnalyzeSocial

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Populate

ADVANCED KEYWORD RESEARCH

Competitor Keyword Espionage

Keywords Your Competitors are Targeting on PPC / SEO

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AnalyzeSocial

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Populate

ADVANCED KEYWORD RESEARCH

Competitor Keyword Espionage

Keywords Your Competitors are Targeting on PPC / SEO

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AnalyzeSocial

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Populate

Manually Harvest Keywords from Different Sources

Google Keyword Tool [link]Google Suggest [link]

ADVANCED KEYWORD RESEARCH

YouTube Keyword Tool [link]Keyword Discovery [link]Wordtracker [link]Wordpot [link]

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Populate Use Google Keyword Tool

ADVANCED KEYWORD RESEARCH

SelectPopulat

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Populate Use Google Keyword Tool

ADVANCED KEYWORD RESEARCH

SelectPopulat

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Populate Use Google Keyword Tool

ADVANCED KEYWORD RESEARCH

SelectPopulat

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Populate Use Google Keyword Tool

ADVANCED KEYWORD RESEARCH

Include / Exclude TermsUse Exact MatchRemove Sensitive / Not Needed KW Footprints (brand names)Target Specific Country / LanguageManipulate Columns

Google KW Tool Tips

Use Check All FF / Chrome Plugin to Get KW from Ad Group Ideas [BETA]

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Populate

Use Tools to Automatically Populate Your KW List

ScrapeBox [link – Paid Software]

Market Samurai [link] – Free Version Works

ADVANCED KEYWORD RESEARCH

More about Tools on Sort and Analyze Unit

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Populate Use ScrapeBox to Scrape KWs

ADVANCED KEYWORD RESEARCH

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Populate Use ScrapeBox to Scrape KWs

ADVANCED KEYWORD RESEARCH

SelectPopulat

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Populate Use ScrapeBox to Scrape KWs

ADVANCED KEYWORD RESEARCH

SelectPopulat

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Populate Use ScrapeBox to Scrape KWs

ADVANCED KEYWORD RESEARCH

Massive KW List BuildingThousands to Hundreds of ThousandsDifferent Niches, Themes, TrendsDifferent Markets / LocalScales Up KW Research DramaticallyFind KWs/ Niches / Themes You’ve Never Considered Before

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AnalyzeSocial

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Populate Use Market Samurai to Populate KW List

ADVANCED KEYWORD RESEARCH

SelectPopulat

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Populate Use Market Samurai to Populate KW List

ADVANCED KEYWORD RESEARCH

ADVANCED KW Research Process

Select

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AnalyzeSocial

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ADVANCED KEYWORD RESEARCH

ADVANCED KW Research Process

Select

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AnalyzeSocial

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Rinse and Repeat

ADVANCED KEYWORD RESEARCH

SelectPopulat

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Keyword Inclusion / Exclusion

ADVANCED KEYWORD RESEARCH

Sort

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Keyword Inclusion / Exclusion

ADVANCED KEYWORD RESEARCH

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Keyword Inclusion / Exclusion

ADVANCED KEYWORD RESEARCH

Sort

Treating Massive KW List

No Tool Allows You to Manage This Amount of KWs Efficiently

With a Little Bit of RegEx / Already Available Plugins Notepad++ Can Do Wonders for KW Research and other things

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Keyword Inclusion / Exclusion

ADVANCED KEYWORD RESEARCH

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Keyword Inclusion / Exclusion

ADVANCED KEYWORD RESEARCH

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Keyword Inclusion / Exclusion

ADVANCED KEYWORD RESEARCH

Sort

Mark Based on KW’s Word CountMark Based on KW’s Character Count, etc

Mark Based on Included Word(s) [shown]Mark Based on Excluded Word(s)

ADVANCED KW Research Process

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ADVANCED KEYWORD RESEARCH

ADVANCED KW Research ProcessSelect

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ADVANCED KEYWORD RESEARCH

SelectPopulat

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Analyzing KW Metrics

ADVANCED KEYWORD RESEARCH

Analyze

Keyword Metrics – Help You Decide the Value of Your KW

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Analyzing KW Metrics

ADVANCED KEYWORD RESEARCH

Analyze

Tools You Can Use

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Analyzing KW Metrics

ADVANCED KEYWORD RESEARCH

Analyze

Freaking Awesome

KW(s)

Search Volume

Search Match Type

Audience Location

CPCAdvertiser

Competition

KW Trends

KW Competition

Others

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Analyzing KW Metrics

ADVANCED KEYWORD RESEARCH

Analyze

Search Volume

Daily

Weekly Monthly

Yearly

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Analyzing KW Metrics

ADVANCED KEYWORD RESEARCH

Analyze

Search Match Type

Broad

[Exact]

“Phrase”

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Analyzing KW Metrics

ADVANCED KEYWORD RESEARCH

Analyze

Audience Location

Global

Regional

Local

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Analyzing KW Metrics

ADVANCED KEYWORD RESEARCH

Analyze

CPC

High Paying KW

Medium Paying KW

Low Paying KW

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Analyzing KW Metrics

ADVANCED KEYWORD RESEARCH

Analyze

Advertiser CompetitionHigh

Medium

Low AdWords Comp

AdWords CPC

AdWords CTR

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Analyzing KW Metrics

ADVANCED KEYWORD RESEARCH

Analyze

KW Trends

Seasonal Non Seasonal

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Analyzing KW Metrics

ADVANCED KEYWORD RESEARCH

Analyze

KW Competition

SEO Competition

Title Competition

URL Competition

Advertiser Competition

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KW Difficulty

ADVANCED KEYWORD RESEARCH

AnalyzeTitle

Competition

SEO

Competition

URL Competition

Sear

ch

Volum

e

Advertiser

Competition

KW

Effectiveness

Index (KEI)

Site

s Alre

ady

Rank

ing

ADVANCED KEYWORD RESEARCH

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KW Difficulty

ADVANCED KEYWORD RESEARCH

Analyze

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KW Difficulty

ADVANCED KEYWORD RESEARCH

Analyze

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KW Difficulty

ADVANCED KEYWORD RESEARCH

Analyze

EasyDoableNot The Easiest

DifficultDon’t Waste Your Time

Extremely Easy

Could Be Tough

ADVANCED KEYWORD RESEARCH

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KW DifficultyAnalyze

ADVANCED KEYWORD RESEARCH

Tons of Keywords

Massive KW Research

Great Big / Thematic Sites

Great for Long TailsGeneral Overview : KW Competition

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KW DifficultyAnalyze

Great for Sniping Micro Niches

ADVANCED KEYWORD RESEARCH

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KW DifficultyAnalyze

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KW Difficulty

ADVANCED KEYWORD RESEARCH

Analyze

Export

Export

Merge

Master File w/ All Metrics

Keyword Difficulty Column

New Master File

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KW Difficulty

ADVANCED KEYWORD RESEARCH

Analyze

Until You’re Ready to Face Ugly Spreadsheets with a Lot of Numbers, You’re Not Ready for a Serious Advanced KW Research

ADVANCED KEYWORD RESEARCH

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KW Difficulty

ADVANCED KEYWORD RESEARCH

Analyze

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KW Difficulty

ADVANCED KEYWORD RESEARCH

Analyze

Add Unique / Own Variables Assign Numeric Values to Non-numeric Variables Such as SENuke’s KW DifficultyAdd Other Factors to Consider Based on Your SEO Strategies, Comp, Timeframe etc.

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KW Difficulty

ADVANCED KEYWORD RESEARCH

Analyze

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KW Difficulty

ADVANCED KEYWORD RESEARCH

Analyze

Great KW Difficulty ScoringRanking Analysis Containing Important SEO Factors

You can Easily Integrate KW Difficulty Scoring as it is a Numerical Value

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KW Difficulty

ADVANCED KEYWORD RESEARCH

Analyze

Top 10 Serp Results

Page Authority

Page Linking Root Domains

Domain AuthorityRoot Domains Linking to Root Domain

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Takeaways on KW Difficulty and KW Analysis

ADVANCED KEYWORD RESEARCH

Analyze

It’s Your Research and Ultimately It’s Your DataInclusion of Your Own Unique Metrics Based on Your SEO Strategies / Techniques is CrucialKW Research is Math and Science – It Involves Numbers, Permutations and Formulas

ADVANCED KW Research Process

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ADVANCED KEYWORD RESEARCH

ADVANCED KW Research Process

Select

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AnalyzeSocial

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Rinse and Repeat

ADVANCED KEYWORD RESEARCH

SelectPopulat

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Making Your KWs Social and Trendy

ADVANCED KEYWORD RESEARCH

Social

Trends Based Types of Website: News, Regular Multiple Niche BlogsSites That Aim to Stay Relevant, Trendy and SocialSites That are Interested in Huge Traffic SpikesSites That Run Offers or Campaigns Based on Trends / Immediate Need (CPAs)

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Making Your KWs Social and Trendy

ADVANCED KEYWORD RESEARCH

Social

Social is Important because it Presents Current, Verifiable, Observable and In-Your-Face Keyword Data

Why is Social Important?

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Making Your KWs Social and Trendy

ADVANCED KEYWORD RESEARCH

Social

SelectPopulat

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Making Your KWs Social and Trendy

ADVANCED KEYWORD RESEARCH

Social

SelectPopulat

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AnalyzeSocial

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Rinse and Repeat

Making Your KWs Social and Trendy

ADVANCED KEYWORD RESEARCH

Social

SelectPopulat

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AnalyzeSocial

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Rinse and Repeat

Making Your KWs Social and Trendy

ADVANCED KEYWORD RESEARCH

Social

ADVANCED KW Research Process

Select

Populate

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AnalyzeSocial

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Rinse and Repeat

ADVANCED KEYWORD RESEARCH

ADVANCED KW Research Process

Select

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ADVANCED KEYWORD RESEARCH

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Testing and Validation

ADVANCED KEYWORD RESEARCH

It’s the Only Way to Prove Every KW Research Ninja Tactic You Applied Worked

Test

If it didn’t work, go BACK a FEW steps, you probably did something wrong: misinterpreted a data, miscalculated a metric, underestimated the competition or overestimated yourself.

Split Testing (another topic)

Test via PPC (another topic)

ADVANCED KW Research Process

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ADVANCED KEYWORD RESEARCH

ADVANCED KW Research Process

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ADVANCED KEYWORD RESEARCH

Educ

ate Reading

AskingExperimentingSharingCollaborating

Criti

cize Facts

StatementsClaimsStandards

Anal

yze Metrics

DataCompareContrastCorrelate

Valid

ate Test

CheckApplicationCorroborate

Add Tools

SoftwareAdd-onsScriptsSources

This is true to ALL SEO Skill Set

ADVANCED KEYWORD RESEARCH

Your KW Research (SEO) is ADVANCED (if)

ADVANCED KW Research Process

ADVANCED KEYWORD RESEARCH

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LATENT SEMANTIC INDEXING MASTERY

LSI = Latent Semantic Indexing

LATENT SEMANTIC INDEXING MASTERY

dateI want to go on a date with you.What’s the date today?

notebookThe kid turned her notebook into a coloring book.My notebook is an Intel Core i7 MSI.

LATENT SEMANTIC INDEXING MASTERY

typesWebsite types and the primary keywords you’re going to target are inter-related. The guy types fast because his paper is due today.

apocalypsemarvel, apocalypse, thanos, x-men, avengers, iron man, fantastic four

walking dead, apocalypse, zombie, left 4 dead, resident evil

LATENT SEMANTIC INDEXING MASTERY

LSI = Latent Semantic IndexingLSI is Google’s sh*t to fully understand my sh*t, correlate it to that guy’s sh*t with that girl’s sh*t and differentiate his sh*t from your sh*t…

LATENT SEMANTIC INDEXING MASTERY

LSI = Latent Semantic Indexing…where sh*t can be: query, content, metas, tags, captions, keywords etc.

LATENT SEMANTIC INDEXING MASTERY

LSI Keywords TipsSemantically related termsUse niche jargon / industry standard termsPopular mother KWs whenBrand names whensCelebrities, industry leaders / pioneers

LATENT SEMANTIC INDEXING MASTERY

Tools for LSI Keyword Suggestion?You don’t need a tool for that.

LATENT SEMANTIC INDEXING MASTERY

LATENT SEMANTIC INDEXING MASTERY

Visuwords

LATENT SEMANTIC INDEXING MASTERY

AUTHORITATIVE CONTENT THEMING

Authoritative Content Theming

Technique to Improve Your Site’s Integrity and AuthorityA Way to Streamline Your ContentA Method to Keep Your Pages and Posts FocusedIt Directs Your Website to a Purpose (whatever that is).

What?

AUTHORITATIVE CONTENT THEMING

Authoritative Content Theming

Build AuthorityTotal Niche DominationPromote BrandingUser Trust and LoyaltySearch Engine TrustPotential to Go Viral

Why?

AUTHORITATIVE CONTENT THEMING

Authoritative Content Theming

Write Quality, Quantity and Original ContentSemantically Related Themes or SubjectsBe Generous in Linking Based on RelevancyBe Generous in Linking Based on Obligation (Creative Commons etc)Write on Other Sites About the Same Theme

How?

AUTHORITATIVE CONTENT THEMING

Authoritative Content Theming

As Often as You CanEvery Time There is a Big Issue That All Industry Players / News Sources Will be Talking About

Every Time You Come Up with a Unique Idea for ContentWhenever There is a Question That Google Finds Hard to Answer

When?

AUTHORITATIVE CONTENT THEMING

Authoritative Content Theming

You

Ghost WritersGuest Authors and BloggersCrowdsource When You Can

Who?

Hire Real Writers

ADVANCED KEYWORD RESEARCHLSI MASTERY AND

AUTHORITATIVE CONTENT THEMING

KIM TYRONE AGAPITO

writer@articlescholar.comfb.com/kimtyroneagapito

#kimoftheworld

kimoftheworld kim.tyrone.agapito kimoftheworld.com