A Discussion On Social Networking

Social Media in Extension

A discussion with County Extension Directorslead by Peggy Shuffstall

Presentation researched by:Anne Mims Adrian, PhDAlabama Cooperative Extension System at Auburn University

And Floyd Davenport, Iowa State Extension

“Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWeb

flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/

College of Ag Science Blog Examples

• Families Living Well• Gardening in the Keystone State• Ag Marketing News• The Science of Food• Terry Etherton’s Blog on Biotechnology

College of Ag Sciences on FaceBook and Twitter

• Dean McPheron - medflygenes• Chris Raines - iTweetMeat• James Remcheck – jimremcheck • Jeff Hyde – jeffhyde• College of Ag Sciences Facebook Group• College of Ag Sciences on Twitter - agsciences

Adoption Curve & Phases

http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png

Initial Discovery (2006-2007)

Hype & Experimentation (2008-2009)

Failure & Disappointment (2010)

Triumph of Determination (2011-2013)

Pervasive Adoption (2014-2015)

The Adoption Curve and Its Phases

Taken from Christopher S. Rollyson,, managing director of CSRA, a management consultancy that advises enterprises and startups on Web 2.0 strategy.

What is the point?

http://www.flickr.com/photos/skipnclick/2945026921/

Social media is social which means relationships, engagement, connectedness, and collaboration.

flickr.com/photos/28027797@N07/2613148011/

Social media provides flexibility, efficiency, scalability, and opportunities for innovation.

flickr.com/photos/yourdon/2675323741///

Facebook

200 million active users

blog.facebook.com/blog.php?post=72353897130

Facebook

Facebook is the largest social networking site, passing MySpace in 2008www.mashable.com

Facebook

Women older than 55 make up the fastest-growing age group on Facebookcnn.com/2009/TECH/04/13/social.network.older/

Twitter stats3 million - Tweets/day (March 2008)

Tuesday – most popular dayWednesday – close 2nd popular day

techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/sysomos.com/insidetwitter/ Inside Twitter An In-Depth Look Inside the Twitter World

Twitter stats2.62 billion - number of Tweets as July 14, 2009 Twitter is the fastest growing (752% increase in 2008!)http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.com

Wikipedia

75,000 - active contributors 13 million – number of articles contributors

have worked onthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers

Wikipedia

~57 million 2008 monthly visitors~65 million 2009 monthly visitors

thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers

YouTube

70 million – videos (March 2008)95.4 million – videos (May 2009)

13 hours - amount of video uploaded every minutethefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers

Blogosphere346 million – people read blogs (comScore March 2008)900,000 - average number of blog posts in a 24 hour period77% - active Internet users read blogs

thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats

1 trillion - unique URLs in Google’s index

thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/

49 Amazing Social Media, Web 2.0 And Internet Stats

What is the point?

http://www.flickr.com/photos/skipnclick/2945026921/

Overwhelmed?

flickr.com/photos/violator3/19396819/

flickr.com/photos/skipnclick/2945026921/

So, what can

you do?

Information does not flow linearly

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Compartmentalized Life: Physical traditional boundaries of time

The Age of Speed by Vince Poscente

Work33%

Home33%

Leisure33%

Information through diverse social networks generates:

– More revenue– More and faster

completed projects

Listen

Know what people are saying on the web search.twitter.com

Stay Curious

flickr.com/photos/jerobins/2760299430/

Keep learning new tools

flickr.com/photos/cc511/2304699865/

Be more aware so you can become

more technologically adept

blog.k1v1n.com/2008/10/defining-freerange-enterprise.html

Go where your audience is

flickr.com/photos/mcgarry/111003432/

Keep an open mind

• Adjust the way you think and work

• Look for ways to use new tools

Choose pipes, methods, and info based on your purpose and what you value

flickr.com/photos/namlhots/3096109459/

blog.k1v1n.com/2008/10/defining-freerange-enterprise.html

Network Connect & build relationships withthose who share your interests.

flickr.com/photos/rambleon/2637714144/

TryExploreLearnParticipate

flickr.com/photos/aafromaa/3027113461/in/set-72157608631840641/

“…that's part of the fire hose …a mix of rapid fire ideas loaded with “imperfections”—a lot like life. Jason Adam Young

flickr.com/photos/aafromaa/3026998606/in/set-72157608631840641 /

Re-think social structure & expectationsNew paradigm –underlying way we share & not share.

flickr.com/photos/ihardlyflickr/2368302976/

Lifestream—bring into one place

FriendFeed

Feed readers (Google Reader)

Tweetdeck

Use a “start page”

Use your network in filters

Navigate the flow of easily, conveniently, and efficiently

published information.

flickr.com/photos/jdorner/2624179515/

Resources

• Engaging Communities on their on Turf: Secrets of Social networkers connect.extension.iastate.edu/p79426457/

• Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html

Resources

• Clay Shirky "It's not information overload. It's filter failure" http://web2expo.blip.tv/file/1277460/ at Web 2.0 Expo NY

• Beginner’s Guide to Social Media in Extension http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension

Resources

• Poscente, Vince. The Age of Speed.

• Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158

Resources

• RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english

• Use a newsreader blog.anneadrian.com/2007/05/how-to-use-news-reader.html

Resources

• Feeding Frenzy, an eXtension 30-Minute session recording presented by Beth Raney, eXtension connect.extension.iastate.edu/p51525211/

• How to Use Twitter for Business - Webinar on 6/18/09 flyte.biz/resources/newsletters/08/06-twitter-for-business.php

Resources

• Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business

• small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/

Resources

• Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/

• Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf

• Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html

Resources• Hampton, K. (2002). Place-based and IT mediated “community.”

Planning Theory and Practice, 3(2), 228-23. • Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How

the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311.

• Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.

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Social Media in Extension by Anne Mims Adrian is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .