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Presented by: Kathleen Hessert
Footprint
Shadow
Legacy
© 2011 BuzzManager, Inc All Rights Reserved
Attention vs
Attraction
© 2011 BuzzManager, Inc All Rights Reserved
Find Listen Engage Lead
© 2011 BuzzManager, Inc All Rights Reserved
Listen for and act on business intelligence
© 2011 BuzzManager, Inc All Rights Reserved
Investigator: Be broadly aware of what’s being said & its priority,
who’s saying it & where.
Coach: Take information to appropriate personnel & perpetuate deeper
understanding of business intelligence across departments
encouraging others to use the data effectively & incorporate into decision-making
where appropriate.
Spokesperson: Through listening first, find creative ways to take your message
to the public where they’re talking; crafting authentic messages that
recognize & respect their interests & perspective.
Wizard: Develop ways to turn intelligence from word of mouth (social media)
conversations into solutions for challenges & find innovative ways to leverage positive
information for the organization.
Firefighter: Look for signs of problems brewing for PR, marketing,
customer service etc. to stomp out before there’s a crisis.
© 2011 BuzzManager, Inc All Rights Reserved
© 2011 BuzzManager, Inc All Rights Reserved
Influence becomes “social proof”
Social TV endorses engagement
Geolocation & checkins become cool
Buzz grows & listening gets aligned
Community goes hyperlocal
Mainstream media declines while social skyrockets
Mobile payments become effortless
© 2011 BuzzManager, Inc All Rights Reserved
© 2011 BuzzManager, Inc All Rights Reserved
© 2011 BuzzManager, Inc All Rights Reserved
15,662 followers Critical importance
History f sentiment
Archive of recent posts
© 2011 BuzzManager, Inc All Rights Reserved
Engagement built into programming
Increased Impact
Broadens audiences
© 2011 BuzzManager, Inc All Rights Reserved
Take credit card payments on your phone
No merchant account necessary
Ease of use doesn’t equals ease of abuse
Kathleen Hessert
Founder & CEO
BuzzManager, Inc
www.buzzmgr.com
704.541.5942
@kathleenhessert Twitter, Linkedin, Google+
khessert@buzzmgr.com
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