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5 MindsetsBlocking
Open DataIn #Gov
© 2014 Dannielle Blumenthal@thinkbrandfirst
All opinions my own.Free to use, remix, share.
#1: Upside-Down Priorities
Old-Fashioned Forward Thinking
Fund Mission Operations Directly
Fund Discrete Mission Support Areas
Pay Perfunctory Attention To
Everything Else
Fund Through
Partnerships
Communicate to Engage Through
Data Release
Equip & Empower Staff
Cross-Functional Mission Support
#2: Either/Or Thinking
“Give ItTo Us Now.”
“Wait Till It’s Perfect.”
The Public Agency Experts
#3: Shame
“Give ItTo Us Now.”
“Wait Till It’s Perfect.”
“Imagine that on the cover of The Washington Post!”
#4: Faulty Public Affairs Strategy
NO: Corporate
• Corporate brands rely on an image of stability to reassure investors.
• Discussion of flaws is minimized.
• Government agencies tend to think they are corporate brands.
YES: Ingredient
• Actually, government agencies are ingredient brands.
• Government provides data, services & products that power other social institutions.
• Transparency is paramount to credibility – the ingredients must be safe.
#5: “Information Is Power” Thinking
The Way Ahead
Reject These Paradigms1. Upside-down priorities
2. Either/or thinking
3. Shame, fear, and dread of being “found out”
4. Faulty public affairs strategy – corporate branding
5. “Information is power” thinking
Embrace These Instead1. See open data as critical to
everything else the agency does.
2. Iterative release of data – give what you have, when you have it.
3. Talk first & continuously about problems – which are inevitable.
4. Pursue an ingredient brand strategy
5. Accomplish work in cross-functional groups – poor team players aren’t picked.
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