21 new rules for content marketing

21 New Rules for Content Marketing

21 New Rules For Content Marketing

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1. Treat Keyword Like Hot sauce•The old days of keyword stuffing are long gone•Put Keyword in the title and use it only once or

twice in article

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2. Have a Voice Customers Can Identify With•Develop a consistent tone, message and

personality for brand

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3. Build Trust With Transparency• Let go of the top down approach, and let

customers in on decision making process

• Let them get to know team through Authorship and social media

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4. Make the Most of a Great Idea with Multiple Formats

•Great ideas can be publishing in many different forms, such as blog posts, infographic and videos

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5. Headlines are Everything•Carefully craft titles for articles to entice

readers

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6. Use the News•Find out, and discuss how these current events

and trends relate to products or services

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7. You Can’t Stocks the Cupboards Till You Out the Trash

• Fix these errors ASAP so they don’t get in the way of progress

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8. Don’t Just Post, Engage• Users respond to high quality content, so

measure the reactions from your social communities to gauge effectiveness

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9. Invite Yourself to Someone Else Party Once a While

•Guest post on other relevant websites and cross promote the content to increase exposure

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10. Remember that Great Content Invites Links

•Content marketing replaces a lot of the labor involved in link building

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11. Build Your Content Form an Ongoing Plan

•Create an editorial calendar to manage schedule keep track of ideas

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12. The Best Inspiration Comes From Several Different Source

•Get fresh ideas by visiting different sites for news and opinions

•Steer clear of sources competitors frequent

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13. Quality is as Important as Quantity• It’s better to publish 1 good article per week

than 5 low quality blogs posts

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14. Quantity Still Matters• Publish at least 1 piece of content per week

• If publish less frequently, readers will lose interest

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15. Take Your Time• Don’t force inspiration, and be patient because

results wont come overnight

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16. Stop Buying Content from the Bargain Bin

• $3 article written by people overseas wont get you anywhere

• They may hurt because of recent Panda updates

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17. Know Your Biggest Content Marketing Enemy

• Boring copy is worst enemy• No one will respond to bland content

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18. Use 1 Piece of Content to Promote Another

• Add related posts to the bottom of blog posts, share blog posts in your email campaign, promote eBook with an infographic, etc

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19. Recycle Your Greatest Hits• Find out which posts get the most traffic and

reader interest

• Reshare these posts through social media and recap popular articles in new posts

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20. Always Ask the Key Question About a Piece of Content

• Assess your own work by asking yourself, “Is this worth the reader’s time?

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21. Use Content to Turn Searchers, Readers and Fans

• Don’t forget to include calls to action in posts, introduce promotions on blog.etc.

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•If you need free consultation for SEO, feel free to contact us

•Our Email is: sadiq@metakave.com

•Get Free Consultation Today

•Visit us at http://metakave.com

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CommunicationSadiq M. AlamFounder & Head of Ideas

Call: (+880) 017110 56474, (+880) 09611 699 014Email: sadiq@metakave.comSkype: sadiq.alam

MetaKave Dev HQApt 12B2, Al-Baraka Tower 252 Elephant Road, Dhaka-1205, Bangladesh