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Gen Kanai of Mozilla shares 7 lessons from Mozilla. This presentation was originally developed by former CEO of Mozilla John Lilly.
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7 Lessons from MozillaGNUnifyFeb. 2012PuneGen Kanai
Mozilla IndiaCommunity Meeting
Sunday, Feb. 12Pune (see me for details)
Seven InsightsTwo Problems & Some Thoughts
Hello.
Gen KanaiMozilla
Dir. Community Engagement, Asia
Caution: Your results may vary
ContextSome
Mozilla is…
FOX Business (2009)
FOX Business (2011)
PromoteChoice and Innovation
on the Internet
Mission
Seriously.
That’s it.
The Web istoo important!
Factoids
• Mozilla project started in 1998 within Netscape• Mozilla Foundation started in 2003• approximately 600 paid staff in 20 countries
• ~40% of code contributed by volunteers• Testing community of 60,000+
• More than 400 million users• Global browser market share 25~30%
Seven Insights
1 2 3 45 6 7
Superior ProductsMatter
Withoutexcellent experience & utility,
the rest is meaningless
1 2 3 45 6 7
Push (most) Decision Making to the Edges
Build Dee Hock’s Chaords
Characteristics of Chaords
1. exhibit characteristics of both chaos & order
2. regularly yield surprising innovation
3. highly robust & scalable systems
(examples include the Internet itself, Wikipedia, Visa)
1. Distributed Decision-Making
2. Nodal Authority
3. Ways to Route Around
1. high agreement on core values
2. decision-making rests with module owners
3. groups have distinct ways of working
4. many decision-makers outside the “official” org
5. communication is central
Mozilla is a Chaord
1 2 3 45 6 7
Communication will happenin every possible way
* so make sure it’s reusable
People will communicate inevery useful way possible
Wikis
Blogs
Our main channels: Bugzilla, IRC & newsgroups
More: Video, Audio, Chat (and Robots)
1 2 3 45 6 7
Make it easy for yourCommunity to do the
Important Things
QMO
SuMo
Firefox ships in 82 languages;81 of them localized by volunteers
Making it easy is a huge priority
All Things D
Our focus now (increasingly) is onmaking it easier to help others do more
1 2 3 45 6 7
Surprise is overrated
Surprise is the
of EngagementOPPOSITE
Grow the Circle of Participationideally everyone should
feel included if they so desire
1 2 3 45 6 7
Communities are not Markets:Members are Citizens
Citizens are more than consumers,are more than bystanders,
are more than stakeholders
fewer decisions based on employment;
more decisionsbased on merit
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
The best citizens challenge the status quo, propose improvements and make the conversation richer
They don’t just make products better. They make them what they are.
Experiment! Try things!Measure where possible.
1 2 3 45 6 7
The key is the art of figuringout whether & how to apply
each of these ideas
1. Superior Products Matter
2. Push (most) decision-making to the edges
3. Communication will happen - make it reusable
4. Make it easy to do the important things
5. Surprise is overrated
6. Communities are not Markets
7. Figure out whether & how to apply these ideas
Two Problems
Engaged citizens are
noisy#1
“I love tabs!”
“Everyone uses tags,not bookmarks.”
“My mom doesn’tunderstand tabs.”
“OpenID is the future!”
“What’s with thedirty house?”
“Nobody uses the ‘Go’ button.”
“There should bea preference setting.” “Add support for
BitTorrent.”
“Fitts’ says biggerbuttons are better.”
“Add support forOgg Vorbis.”
“That’s great!”
“That’s awful”
“The profile managershould be redesigned.”
“Closebuttons are better atthe end of the tabstrip.”
“The URL bar shouldbe removed.”
Noisy
Dem
andi
ng
Contradictory
They help products, technology & organizations make hard decisionsin the right way.
vital
There are
NO#2
maps…
Actually… there are maps.
They just aren’t yours.
Key is to define what you care about,how to measure it and how to communicate a litmus test.
Thoughts…and some
non-profit?Why
Open?Why be
participationagilitymomentumtesting/rapid prototypingleverage
Goals
public performanceendless opinion loops“crowd sourcing”
Not
mobile webnext battleground
carriers vs. manufacturers‘app stores’ concentrate power(mobile) web apps are free
Mobile
Communitybuild
alongside your tool-chain
Planningwiki.mozilla.org
Dev & BuildTinderbox , etc
AutomationNightly / Testing
Project Mgmtbugzilla.mozilla.org
QAquality.mozilla.org
Crash Statscrash-stats.mozilla.org
Feedbackinput.mozilla.org
…
Thanks! John Lilly, Pascal Finette,
Mike Beltzner, Chris Beard,Matt Thompson, Mitchell Baker
Mozilla communities worldwideall content CC-Attribution
gen@mozilla | @gen“Mozilla in Asia” blog
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