2011 10 webIT Keynote: Crowdsourcing

Crowd SourcingThe Future of

Marketing Campaign Development

Gillian Muessig, President & Co-founder, SEOmoz

October, 2011

FOCUS GROUP

FACEBOOK GROUP

LINKS: HOW WE GET AROUND

LINKS: VOTES OF POPULARITY

LINKS: A REALLY BAD SIGNAL

LINKS: A REALLY BAD SIGNAL

SOCIAL SIGNALS

SOCIAL SIGNALS

Users: 50mm 750mm 200mm 120mm 10mm

Users: 14mm Millions 14mm 6.5mm

SOCIAL SIGNALS

GOOGLE PIVOTS

IMMEDIACY

SENTIMENT

FOCUS GROUPS ARE BOGUS

FOCUS GROUPS ARE UNCOMFORTABLE

YOU’RE NOT PARANOID

IT’S THE BEST WE HAD

CROWD SOURCE FUNDING

CROWD SOURCE FUNDING

CROWD SOURCE FUNDING

CROWD SOURCE DONATIONS

CROWD SOURCE DONATIONS

CROWD SOURCE INVENTIONS

CROWD SOURCE SIMPLE TASKS

CROWD SOURCE SIMPLE TASKS

CROWD SOURCE MARKETING

Involvement Marketing

HELLO, FACEBOOK & FRIENDS!

Users: 50mm 750mm 200mm 120mm 10mm

Users: 14mm Millions 14mm 6.5mm

ASK ME ANYTHING

TEXT

What color do you feel like this morning?

A SIMPLE QUESTION

What color do you feel like this morning?

MARKETERS SOULS SING!

More than 1000 responses within 1 hour

POETRY

WHAT CAN YOU DO WITH IT?

HEADS UP, CORPORATE BUYERS!

INDUSTRIAL DECISIONS

ASK US; WE’LL TELL YOU

GET SOME PERSPECTIVE

MASS MARKETED PRODUCTS

INDUSTRIES IN NEED OF PIVOTING

OPM

SOME PEOPLE DON’T ASK

THOUGHT LEADERS

THOUGHT LEADERS DON’T ASK DIRECTIONS

Apple

Industrial, soft goods, hospitality

Industrial, soft goods, hospitality

FINAL THOUGHTS

Q+A

Use the code: WebIT201145 days to play w/Mozzers

• Twitter: @SEOmom

• Blog: www.seomoz.org/blog

• Email: gillian@seomoz.org