10 Secrets to Improve Recruiting Through Blogging

10 Secrets to Improve Recruiting Through Blogging

10 Secrets to Improve Recruiting Through Blogging

Erik Deckers @edeckers

The Job SearchIs Changing

Social media helps find qualified candidates

Social media helps find qualified candidates

Secret #1If you’re not using (social media) because you’re in the camp that thinks it’s stupid, you’re going to lose.

It’s as simple as that. It doesn’t matter if you think it’s stupid.

It’s free communication, and there’s a crapload of users.

— Gary Vaynerchuk, Crush It

122.6 million122.6 million‣active number of Internet users who read blogs

(That's 53.5%)

(He is not one of them.)

Business Blogging is GrowingBusiness Blogging is Growing

Secret #2

It's about Trust & Relationships

Blogging Helps Recruiting

Blogging Helps Recruiting

•Lay out information about job expectations

•Describe company life

•Answer questions

•Help candidates self-select

•Post surveys and polls

Secret #3

It's also about

search...

#4. Keywords#4. Keywords•Title•First 4 words of copy•ONLY keywords in anchor text

•Title•First 4 words of copy•ONLY keywords in anchor text

Use Unique Keywords

“It’s in my raccoon wounds.”

#5. Backlinks

#5. Backlinks

(get it?)(get it?)

Create Backlinks

•Other blogs (comments section)

•Job postings

•LinkedIn discussion groups

•Forums

•Company website (internal links count too)

1. Write for a Clever12-

Year-Old

6. Write for a Clever12-

Year-Old

6. Write for a Clever12-

Year-Old

What should youblog about. . .

What should youblog about. . .

•The organization•The industry•Life at the company

•Job openings

7. Write Good Stuff7. Write Good Stuff

Topic Ideas

•5 Important Factors [Company] Recruiters Look For

•Why [Our Company] Values Diversity

•5 Résumé Red Flags

•5 Ways to Help Your [Company] Interview

Finding TopicsFinding Topics•Economic/job news

•Industry newsletters

•Frequently Asked Questions

•Lists from list posts

•Other blogs

•Brainstorming sessions

•Ask your networks

8. Give the people

what they want

9. Keep it short.Real short.

9. Keep it short.Real short.

Typical blog post

•350 - 450 words is fine

•1,000 words is too much

•One idea, one post, one day

•Find the "crease" where posts break

•Include photos and videos

Secret #10:Get LinkedIn

Read meErikDeckers.comProBlogService.com

@edeckersErik.Deckers@gmail.com

Reach me

Thank you!