092211 smash-ankur.pansari-facebook

SMASH Summit

Ankur PansariPartner Engineer, NYC

facebook.com/ankurapansari@fb.com

Agenda

Welcome

Social Design

Tangibles

F8 2011

Q & A

Quick Stats

800+

million users

70%outside U.S.

250+

Million users use apps on Facebook every month

Social Design

Identity CommunityConversation

Identity

Conversation

Community

Principles of a Great Social Experience

‣ Utilize Personal Info + Connections

‣ Show Social Context Spread Throughout

‣ Make it Easy to Share and Give Feedback

Use Personal Information and Connections

Social Context

Make it easy to Share and Give Feedback

Conversations & Context

Social Context & Easy to Share

More Contributions ›› More Activity

More Activity ›› More Contributions

The Tools

Increase traffic with Like button1. Publishes a story to their friends’ News Feed2. Adds it to user’s profile3. Adds that item to Facebook search 4. Allows you to publish to users who have liked the

object (just like a Facebook Page)

Post-event sharing increases conversion

• Encourage users to share compelling

stories about specific actions they take

on your site

• Highly effective at driving

conversions!

Post-purchase sharing can increase conversion by 2-3x

Send Button

• Provides the ability to share a link via private message • Ability to send to friends, groups, and email addresses

Comments Plugin v2

• Inspire conversation around a brand, category, or product

• Use a call to action “What do you think of <object name>?”

Identity & Personalization

RegistrationLogin

Login

Ankur Pansari, Jackie Chang and 54 friends have connected to Your Site

Allow users to easily sign up/login to your website using their Facebook account

• Login button shows pictures of the users’ friends on your site

• Allows users to easily sign up for your website with their Facebook account

Optimized Landing Page with user benefit messaging

http://www.smashbox.com/socialshop

Personalized Experience upon Login

• Show User’s Profile Picture• Show Friend’s Profile picture• Call to action (“Like to get updates”)• Comments Plugin

Pages

ConnectCreate meaningful, long-lasting connections with both existing and new customers.

EngageCreate an ongoing dialogue with your customers.

Test & IterateUse your Page as means to experiment with social design.

F8 2011: What you need to know

‣ Timeline

‣ Custom Open Graph

Timeline

Custom Open Graph

Q&A

Ankur Pansariapansari@fb.com

http://developers.facebook.com