(발제) Getting closer and experiencing together: Antecedents and consequences of psychological...

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Getting closer and experiencing together: Antecedents and consequences of psychological distance in social media-enhanced real-time streaming video

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Getting closer and experiencing together: Antecedents and consequences of psychological distance in social media-enhanced real-time streaming video

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1.intro2.key word & relate work3.model&hypothesis4. experimental design5.verifying6.result

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1.intro

Social media@ ?i��� ¶�� ���Ý^Ð �È" �\ Z;� ³Ó (Kaplan & Haenlein, 2010)

social networking sitesreal-time video-sharing services, non-real-time video-sharing servicesimage-sharing services.

1.intro

e %W�n 6� d) social media) youtube / flicker :.... �k� ��9

1. intro

Getting closer and experiencing together: Antecedents and consequences of psychological distance

in social media-enhanced real-time streaming video

social media� �¡ �Ð fg!

Shared experience : co-experience : �5�Ø,xã iA� ÃY*Ä�u� �§� ¥-Ï)2�O �¾± � , 0�� ¶�� ��K ��� )�. (Shneiderman, Preece, & Pirolli, 2011)

but P� social media service9�n �BÐ fg� fªÐ }§

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1. intro

The goal of this study

1.social media system� /Ð co-experience U3� �F¤�E �rÏ 2.� U3� /Ô }°¤�E �°

1. intro

2.key word & relate work

1.co-experience : �5 �Ø2.Psychological distance : ~L¤ �L3.inhabited space : Ù«Ï) ��4.isomorph effects : 5�Ö5 à�

2. key word & relate work

1.co-experience(�5�Ø)

participation (¶�)

cognitive communion (�±¤ ��)

resonant contagion(��� Üj)

2. key word & relate work

co-experience(shared cognition) : �5�Ø- ʧРkÎ� i�Ñ< i��9�L (�) �5�Ø

participation : ¶� - ʧ ��/� /Ô i��9� Ò� X¾)� (Cannon-Bowers et al., 1993; Hutchins, 1991; Klimoski & Mohammed, 1994; Resnick et al., 1991),

cognitive communion : �±¤ �� -±{9� /Ð �±¤ �� (Brewer, 1991; Brewer & Gardner, 1996).

resonant contagion : ��� Üj - ʧ �� /Ô �×] �×� )� (Hardin & Higgins, 1995; Higgins, 1999; Ickes & Gonzalez, 1994; Levine, Resnick, & Higgins, 1993; Thompson, 1998).

2. key word & relate work

2.Psychological distance(~L¤�L)

Spatial distance (��¤ �L)

Temporal distance (z�¤ �L)

social distance (iߤ �L)

2. key word & relate work

3. inhabited space (��� �Zr) : Ù¢� ¡v� R?¤�E �Z�) ¡v�± �Æ ) ¸4

4. isomorph effects (5�Ö5 à�) : ʧ¡v�n iA9� 5�Ï� Ï) Ö5� à�� �(§4�± �Æ ) ¸4

2. key word & relate work

3. model & hypothesis

�q1. &� inhabited space(��� �Zr)) psychological distance (~L¤�L)K ®� ��+.

�q2. &� isomorphic effects (5�Ö5 à�)) psychological distance (~L¤�L)K ®� ��+.

�q3. &� inhabited space(��� �Zr)k�n� isomorphic effects (5�Ö5 à�)) psychological distance (~L¤�L)K ®�)2 0� à�¤ � ��+.

�q4. psychological distance (~L¤�L)� �v) co-experience(�5�Ø)� °�zÅ)2 �§¤� �×� Z¿��+.

3.model & hypothesis

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5�Ö5à�

~L¤�L

�5�Ø

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3. model & hypothesis

4.experimental design

A qualitative pre-study -§r¤ p}Ø

4�� �#� social media�n }¨E �=� qT6)± ��d��Ô pre-study

In-depth interviews with 25 social media service users25� i��9�� social mediaK i�Ï) 4¯ 4�± �#� /Ô �{¤�E �±Õ+ (��<, �<� ÛS� »Ï� Ï �9� �±Õ1 �9� /Ð kÞqT� Âu�E -� Ò.

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4. experimental design

live baseball h;�K z¹Ï) kÞ}Ø kÞ

4. experimental design

Inhabited space (��� �Zr)

1.stadium background

2.two chatting screens (}¨ �¯�¾� Q�)

3.stadium display

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4. experimental design

Isomorph effects (5�Ö5 à�)-��4�

1.cheer balloons2.â±G3.m¬�4.À8tu

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4. experimental design

four experimental conditions

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4. experimental design

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4. experimental design

5.verifying&result

3�± É�¤ goReliability and convergent validity |Hr&³¯Æ.4Discriminant validity ÌcÆ.4Cross-loading �µ¤¢

5. verifying&result

result5. verifying&result

resultall hypotheses were supported

5. verifying&result

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Thank you!