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This infographic presents data from Webloyalty's World Cup research (http://www.webloyaltyuk.com/2014/06/04/webloyalty-study-reveals-world-cup-plans) and looks and what UK consumers are planning for Brazil 2014.
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The price that Nike is selling the stadium shirt
The selling price in
Sports Direct
What the average person is willing
to pay
Plan to buy snacks such as sweets,
crisps and nuts to enjoy at home.
Plan to buy in alcoholic drinks
when watching the games at home
Plan to buy non-alcoholic
drinks
Plan to buy a new TV just for the World Cup
20% 18% 8% 1%
What will people spend money on?
How much would we spend on a shirt?
CONLUMINO RESEARCH OF 2,208 NATIONALLY REPRESENTATIVE UK CONSUMERS IN MAY 2014
All images are copyright of their respective owners
Commissioned by
@WebloyaltyUK
UK
£60 £48 £20
Are we watching the games?
Just 5% plan to watch every single game
15% of us are only interested in the England
games
18% of us will actively go out of our way to avoid watching the World Cup
52% of us are planning to
watch some of the World Cup
BUT! 78% of us wouldn’t have bought one regardless of price.
Will be watching the games live on
TV
93%Will be watching
the games on a mobile device
3%Will be watching the games from
home
94%Plan to see
at least one game at the pub
23%
Of those who are watching the World Cup…
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