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St Kilda Campaign�engagement stats; insights; data
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What is CheckinLine?
‘Camping out’ for tickets online
CheckinLine allows a promoter, brand or sports team to speak with everyone in line, as they line up.!
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CheckinLine is a unique way to engage fans and prioritize demand. Fans virtually “camp out” for access to popular items (such as a pre-sale, major on-sale or ‘money can’t buy’ experience) Daily ‘check-ins’ grant access to the dedicated fans Deep interactions with fans creates an opportunity to tap into their thoughts, preferences and opinions.
CheckinLine creates one-on-one conversations with every customer in line.
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Incentive CheckinLine Engagement & Insight
+ =
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Visit www.checkinline.com to view a one minute animation
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Case Study – fan database engagement & insights
St Kilda Football Club, July 2013: - Invited & engaged existing
members via email - Offered 100 free seat upgrades
& merchandise vouchers as incentives
- Ran a 5 day CheckinLine campaign to generate fan data
GOAL: Engage existing members & discover insights that will lead to higher membership satisfaction and renewals
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Results...
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6% of 4,400 invites
opted-in (272)
76% of users
engaged
Average 4 out of 5 check-ins completed
5:28 average visit duration
time (1:58 on check-
in page)
16,379 page views
36% completed all 5 check-
ins
- A ‘gamified’ environment - Self-motivated users - High levels of engagement
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Once users engaged, most went on to complete majority of the check-ins.
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High levels of engagement per visit. - 15.18% bounce rate - 6.75 pages per visit - Median visit duration of 60-180 seconds
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Users understood the process and scheduled their check-ins each day. - Consistent and even flow of check-in times each day - Number of visits didn’t drop off over the campaign
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What the data uncovered A values-based model for measuring fan engagement in sports
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Extroverted, High Energy, Expressive
Introverted, Control, Internal
Individual, identity, personal
Collective, social, shared
THE THRILL OF THE GAME, THE THRILL OF THE BATTLE
JUST LOVE FOOTY, IT’S WHO
I AM, WHAT I NEED
THE STATUS, PRESTIGE, ACCESS TO THE CLUB
IT’S MY TEAM, IT’S MY FAMILY
When it comes to footy, the reward fans get from the game sits in four dimensions
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Insights & Recommendations - St Kilda fans clearly have an emotional
connection with the club and are passionate about showing their ongoing support. - How can this connection be leveraged to
increase member renewals and new sign-ups? (e.g. personalized memberships)
- Saints fans are dedicated to going to games AND watching on TV - Is there a virtual platform for connecting members when
they are watching from home?
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Insights & recommendations
Monetizing the CheckinLine offering through sponsors will generate new revenue & more valuable data from a broader range of fans.
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CheckinLine blends analytics & a fan’s interaction with your brand
to create a unique, tailored fan experience.
ben@checkinline.com | 0417 323 809
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