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Make a difference in
All registered Girl Scouts can sell cookies if they have parental permission.
• 2011-12 Program Goals Continue Cookie University
Expand Cookie Program Aide
Expand Cookie Corps
• 2012 Sales Goals 6% increase in cookie sales over 2011 sale
2% increase in participation over 2011 sale
How do we sell cookies?
Online Marketing
Booth Sales
Direct Sales/ Order taking
Important Cookie Program Dates
Cookie Sales Begins January 6 , 2012
Cookies Now! events January 7, 2012
Girls sell cookies to customers.
January 6 February 19, 2012
How the Cookie Crumbles 22% - Troop/Girl
• Girl Recognitions and Cookie Bucks • Troop Profit
30% - Cookie Cost and Sale Expense 48% - Girl Scout Services
• Program and resource materials • Facilities, including camps • Financial aid for membership needs • Program events • Staff who support girls and volunteers
SAFEGUARDING GIRLS
• ADULT SUPERVISION
• DAYLIGHT HOURS
• FOLLOW SAFETY CHECKPOINTS
•OF CASH
• ADHERE TO ONLINE SAFETY GUIDELINES
SAFEGUARDING MONEY
• GIRLS TURN IN MONEY REGULARLY
• USE RECEIPTS TO TRACK PRODUCT AND MONEY
• TROOPS DEPOSIT CASH FREQUENTLY
Safety First!
Money Matters Selling Price
$3.50 /package
Troop Proceeds
.55 /package
.60 /package (C,S,A only option with no recognitions)
What Is Returning In 2012
5 Core Business Skills Goals for Service Units Service Unit Bonus Cookie Calculator Going Green with Troop Manuals
Teach Business-Building Skills
Goal Setting Decision Making
Money
Management
People Skills Business Ethics
Service Unit Bonus Structure
Why does it matter?
What will the bonus do for the Service Unit.
Money Matters! In 2011 Texas Oklahoma Plains
troops earned
$1,365,876.45 in troops proceeds from the Cookie Sale!
Money Matters! In 2011 Texas Oklahoma Plains
Service Units earned
$40,118.10 in bonuses from the Cookie Sale!
What Is New In 2012 Snap Upgrades Streamlined reports for Service Units and
Troops to view. Transfer cookies by flavor Service Units and Troops will no longer be
able to add or delete girls’ names. Girl registration information will be uploaded from the Council registration software.
Booth Scheduler Booth Locator
Booth Scheduler Council Secured Cookie Booth Locations Cookie Booth locations that are secured by the Council. Troops will request a set number of locations through
the Booth Scheduler in SNAP. Round 1: Fort Worth Region will be November 15 -27,
each troop may select two locations. Round 2: Fort Worth Region will be December 1 -10,
each Troop may select two locations. Round 3: Fort Worth Region will be January 6 to
February 19th, troops may secure unlimited locations. Clean up Sales for these locations will also be available
starting January 6.
Booth Scheduler Council Secured Cookie Booth Locations
Notifications Cookie Booth process will be run through SNAP.
Emails will go out from SNAP to notify Troops which booth location/date/time they have received.
Troop Cookie Chair will need to print the email confirmation and have it with him/her on the day of the Cookie Booth as confirmation of their Booth date/time/location.
Note: Troop Cookie Chairs must complete their Profile in SNAP, or they will not receive an email notification about their booth assignments.
Troop Cookie Booth
Troops are encouraged to secure Cookie Booths on their own, in addition to Council Secured locations.
Troops should include cookies for their booth sales for the first two weeks in their initial order.
Troops should request cookies at least one week prior to their booth sale.
When a troop has a troop secured date/time/location they need
Troop Cookie Chairs will receive a confirmation email for their booth request.
Calendar: Shows the booth schedule dates
Search by Store Name or by Zip Code
1) From the Snapshot screen within the Calendar 2) Within the Schedule Booth Sales page under the
Cookies Icon
Booth Locator Potential customers can go to the GS-TOP or
GSUSA website and enter their zip code for booth locations .
Any Council Secured or Troop Secured Booth Locations within that zip code will pop up showing the address and location on a map.
Potential customers can then go during those time periods to purchase Girl Scout Cookies.
Booth Sales verses Clean up Sales
Are ways to sell directly to the public.
Booth Sales held January 7 February 19 Troop earns .55 cents per package sold.
Clean up Sales are the 3 weekends after the sales ends
Troops earns $ 1.00 per package sold. Variety and assortments vary based on availability.
Why Participate?
Booth Etiquette Pledge
Some Examples of what is in the Booth Etiquette Pledge
We will not complain about any of the rules that a business sets and will promise to follow them.
When a double booking occurs at a business, troop volunteers will demonstrative the Girl Scout Promise and Law and come up with a mutually agreed upon solution to the problem demonstrating sound business ethics to the Girl Scouts.
As a troop we will be identifiable as Girl Scouts and wear a Membership Pin, uniform or other Girl Scout clothing and have neat and clean appearances. At all times we are a representative of Girl Scouts of Texas Oklahoma Plains, Inc. and will obey and live by the Girl Scout Promise and Law.
It’s As Easy As…
Training your Troop Cookie Chairs in your Service Unit
• What is the Key to Cookie Sale Success?
•
Girl Planning
• Creates environment for success
• Teaches valuable life skills
• Motivates girls by personalizing goals
• Set troop and individual
Always Set Goals
abcsmartcookies.com
Set goals, create goal chart, track progress
Create a contact list, send e-cards and collect orders!
Be @ parent meeting
• Family support is essential Parent Permission Signed • • 5 Business-building skills that last a life time
– Goal Setting
– Decision Making
– Money Management
– People Skills
– Business Ethics
Review the 5 Business Skills Review Key Dates Talk about Safety Review Products and sample the Shortbread cookie Have girls share troop goals Set up troop cookie network Talk about other resources on web Have Fun!
Family Planning Meeting
Key Points for Family Training
Cookies
Safety
Goals
Skill Building
How To Get Help
Have FUN!
Online Resources
Dates
Girl/Adult Partnership
• Girls who set goals sell 37% more cookies than
• Hold troop progress meetings
– Keep girls excited
– Help with problem-solving
• Communicate throughout the sale
Communicate!
• Girls who go beyond friends & family sell over 35% more
• 88% of folks who are asked to buy cookies do so
• But only 60% of folks are ever asked!
• Win-win for girls, family adults and consumers
• Girl can sell 30 to 40 packages of cookies per hour.
Do Have Booth Sales
This material has been prepared by Interbake Foods solely for the internal use of customer and contains confidential and trade secret information. The use,
dissemination or copying of all or part of this material by any other party is strictly prohibited and is subject to the economic espionage act of 1996.
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Traditional venues Grocery Stores Retail Stores
FUN IDEAS
Hair and nail salons High school and college athletic events Churches Cookie caravans Office buildings afternoon breaks
Think outside the cookie box!
Booth Sale Support
$3.50 box
New Regional Top Cookie Sellers
Regional Top Sellers will be award to three girls in the Fort Worth Region.
Will receive their choice of: A family four pack of tickets for a day at Six Flags over
Texas A family four pack of tickets for a day at Hurricane
Harbor E-reader Other options may be available at a later date
Three Top Council Sellers A Council Top Seller cannot be a Regional Top Seller
Project Troop to Troop 2011 Project Troop to Troop Facts Over 26,000 packages of Girl Scout Cookies were
sponsored in GS-TOP. The cookies were delivered by nonprofit agencies to
servicemen and women stateside and overseas. Cookies have been distributed to the following
organization throughout the council: Airborne Angels
Cannon Air Force Base
Dyess Air Force Base
Helping our Heroes Socks for Soldiers
Sheppard Air Force Base USO welcomed home military personnel at DFW
Airport VFW
Customers sponsor packages of Girl Scout Cookies that are sent to our men and women in uniform.
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