Football Market Includes Apparel Designed For Use On The Pitch

WELCOME TO WEMBLEYWELCOME TO WEMBLEYUmbro plc, Analyst Presentation19th June 2007 Umbro plc, Analyst Presentation19th June 2007

Objectives

Strategy update

Focus on Enhancing Image and Global Reach

Showcase Wembley and Umbro’s association

Agenda

Strategy update Steve Makin Leverage Authenticity Martin ProtheroEnhance Image Colin Henry / Phil

FelloneMaximise Global Reach Steve Makin

Stadium Tour

Strategy Update

Steve MakinCEO

Mission

Inspire & Excite the World of Football

Brand Positioning

The AuthenticFootball Brand

Group Objectives

• To be at least the number 3 football brand in every market in which we operate

• To grow the branded business by at least 10% p.a.

• 80% of Group TWE represented by international markets

Group Strategy:

LEVERAGE AUTHENTICITY

ENHANCEIMAGE

MAXIMISEGLOBAL REACH

• International Icons

• Performance innovation

• Priority markets

• English Premier League Focus

• Connecting with consumers

• Global sourcing

• No 1 in Grass Roots

• Retail experience

Summary: well positioned for future growth…

• Strong sponsorship platform for increased global exposure

• Enhancing image through product development, consumer communication and retail experience

• Targeted International growth strategy

• Aligning the business behind the growth opportunities

Leverage Authenticity

Martin ProtheroSVP Football

Context: Authenticity

• Global brand exposure– English Premier League– teams / clubs– iconic players

• Performance credentials

• Participation at all levels gives credibility

• Contract longevity

2007/08 Barclays Premiership

The FA UMBRO FIVES‘The FA Cup of small sided football’…

• ‘Best in Class competition

• Largest in the UK

• 5,500 teams, 40,000 players

• Men / Women, open age

• Local / regional events

• Final at Wembley

• Headlined by John Terry

• International reach for 2008

Summary: Authenticity

• Best ever English Premier League sponsorship programme– important for global exposure

• Grass roots focus– 11-a-side– small sided football

• Longevity of contracts provides strong sponsorship platform for global exposure

• Umbro DNA

Enhance Image

Colin HenrySVP Global Product and Marketing

Context: Enhance Image…

• Brands need to be innovative and technology lead to cut through and stand out from the ‘generalists’

• 80% of sportswear purchased is not worn for the sport for which it was designed

• It will be product inspired by football and performance that takes Umbro to the ‘lifestyle’ consumer

• Communication with our target consumer must move away from traditional media

77% recognition

59% Authentic Football

72% identified UMBRO as a British brand

Central Product Line

Global consumer trends

• Broadband penetration is on the increase

• 33% of UK adults indicated that they watched less television since they started using the internet

• 77% of UK 18–24s and 87% of China 18–24s download music videos from the internet

• 43% of UK 18–24s and 83% of China 18-24s use file sharing communities online

Retail experience: International

Region Dec ’05 Dec ’06 May ’07

Europe 214 258 304

North America 7 9 9

Latin America 87 83 89

Greater China 592 769 1051

Asia - other 372 341 340

Total 1,272 1,460 1,793The above totals include concept stores / standalone stores (SAS) / shop in shops (SIS)

Retail experience - International

• Internationally Umbro continues to make good progress in expanding its shop-in-shop and stand-alone store presence

Region Flagship SAS SIS Total

Europe 4 28 272 304

North America 0 0 9 9

Latin America 0 7 82 89

Greater China 1 251 799 1,051

Asia – other 2 13 325 340

Total 7 299 1,487 1,793

Fixture and format quality continue to improve…Fixture and format quality continue to improve…

Summary: Enhance Image

• Targeted product ranges– performance, innovation, quality– lifestyle thru performance

• Communication through non-traditional media

• Increased focus on quality of merchandising– good progress in expanding retail presence

internationally

• Improved brand positioning

Phil Fellone

UK Managing Director

Enhancing Umbro’s Image in the UK

• Product

• Distribution Channels

• Retail Experience

Product

• Broader collection of branded ranges available

• Opportunity to segment across customers/retail channels

A/W 2007 Key Performance Packages

Performance Product Matrix

SX ULTRA IS POSITIONED TO PROVIDE ASPIRATIONAL PERFORMANCE FOOTBALL PRODUCT

ULTRA

A/W 2007

PERFORMANCE

PERFORMANCE WITH CASUAL EDGE

BRANDED CASUALS

A/W 2007

Diamond Pro

Sala 5

37o

Women’s

Beach

Speciali

Essentials

• Umbro to feature in AW Directory and 80 retail stores

• Xmas Directory with Evo X – all genders

• Spring 2008 – sports category

Umbro News

Retail Experience

JJB Wigan Store

England Sales + 10% v Last Year

NEXT

Summary

• 2 key performance packages – SX & Diamond Pro

• A broader collection of branded ranges

• Segmenting the ranges across key retailers and distribution channels

• Continue focus on technical/performance credentials supported by soccer specialty stores

• Enhanced retail experience – 400 ‘Football by Umbro’ areas across Sportsworld, JJB & strategic

stores

• Raising Umbro’s price positioning

Maximise Global Reach

Steve MakinCEO

Context: Maximise global reach…

• The global football market is estimated at $5bn within a $100bn global sporting goods market

• Growth of around 5% p.a.

• Highly concentrated – 80% driven by 10 markets

• Umbro operates in >100 markets through a network of 45 licensees

• Historically, little differentiation in service given to licensees

• Product emphasis – ‘Performance first’

Market share of Football 2006% of sales

Market share of Sportswear 2006% of sales

Sportswear Market Overview, 2006

£2.4 - 2.5bn

£45 - 50bn

Umbro8%

Puma5%

Other20%

Nike32%

Adidas - Reebok

35%

Nike18%

Adidas - Reebok

14%Other63%

Puma4%

Umbro1%

Forecast sportswear growth of 3% to 2010

8

Global football share…

Football market includes apparel designed for use on the pitch, football boots and football equipment.

Forecast football growth of 6% to 2010

Sportswear Football

Our stated objective is to be at least the #3 football brand in every market in which we operate…

• We have a significant growth opportunity in markets where we are ranked 4th or below

57

8

20

7

1st 2nd 3rd 4th -6th 6th+

Management will focus on 7 Priority Markets…

SUBSIDIARIES

UK

USA

JOINT VENTURES

China

France

LICENSEES

Russia

Italy

Brazil

Providing central support for:

• Strategic direction

• Product design and development

• Marketing support

Developing retail and building out product range are core themes to be addressed…

Build presence in organised

retail

Build out product range

Nurture independent

retail

Develop own-network

retail

Greater sponsorship

activity

France

Italy

Russia

China

USA

Greater China

• 4th largest football market in the world. Likely to be the largest by 2010

• Predominantly lifestyle market today, opportunity for performance participation

• Local product development to meet specific market needs

• Retail rollout is the key to success via the following channels• current network of 110 distributors• owned and operated stores (primarily flagship stores)

• Retail store count projected to increase from 1,050 today to 3,000 by end of 2011

Russia

• 9th largest football market with expected growth of 15% p.a

• Capturing share in Moscow is critical to any brands success

• Umbro has a significant number of sports marketing assets

• A key route to market is own retail presence, which is also an important channel for both awareness and distribution coverage

• Plan to expand the number of stand alone retail stores from 11 today to 50 by end of 2011

• Sport multiples are increasing their share, Umbro currently under-represented

France

• 7th largest football market in the world with mid single digit growth

• Relatively consolidated market

• Under represented in performance product

• Branded Footwear opportunity

• Need to increase participation in grass roots football to strengthen brand authenticity

• Well represented in the majority of national retail accounts

Outside of Priority Markets…

• Selecting the right licensees

• Developing a winning formula– Sponsorship– Performance product– National Accounts

• Providing central product range and marketing tools

Investing in Licensees…

• The main rationale should be to enable stronger sustainable growth in markets

• We have made good progress– China 40%– France 49%– Discussions ongoing with other licensees

Summary: An important transition for Umbro…

ToFrom

Equal focus on all countries Focus on Priority Markets

Entrepreneurial trading of brand in market

Investing to build brand position in market

Inconsistent brand position and range in markets

Consistent representation of brand and product

Devolved licence model Partner with Priority Markets – keeping local know how in place

Summary: well positioned for future growth…

• Strong sponsorship platform for increased global exposure

• Enhancing image thru product development, consumer communication and retail experience

• Targeted International growth strategy

• Aligning the business behind the growth opportunities

2007: Key dates…

TRADING UPDATE

4th July

INTERIM RESULTS

6th September