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Charleston Warriors
Blake Kelley and Blake KelleyFinal project 3rd period
Target Market• People from the ages of 18 to 80
• People in the geographic region of south east states
• People that like to have fun and enjoy sports
• People that have a middle to high income level
• Any religion and of any country
• Our secondary market is minors and women
• People who are Warriors fans
DemographicsPopulation
The overall population of Charleston is 120,083, which is the second largest city in South CarolinaMales make up 47.3% of the population and females make up 52.7% of the population.There are 56,741 males Charleston and there are 63,342 females in the city of Charleston.More than 75% of people who live in Charleston are between the age of 30 and 60 years old
Average IncomeAverage income per household is 47,942 dollars
Average AgeThe average age in Charleston in 32.5 years old
DemographicsPrimary Professions/Industries
Professions= Doctors, Psychiatrists, health care suppliers, Educational jobsIndustries= Textiles, tourism, healthcare, Manufacturing, forestry
Chamber of Commerce4500 Leeds Avenue #100 North Charleston, SC 29405Charlestonchamber.net/
Crime StatisticsCrime Index
The Crime index is at 15(when the safest is 100)Charleston Annual Crimes
Total of 4,720 crimes a yearCrime Rate per Square Mile
There are 17 crimes per square mile in Charleston
Other AttractionsOther Sport Teams
Clemson Tigers- College FootballSouth Carolina Gamecocks- College FootballGreenville Braves- Minor League Baseball (AA)
Amusement ParkBlackbeard’s Cove Family Fun Park (Theme Park)
Arenas/StadiumsJoseph P Riley Jr. park (Baseball)
Museums/Aquariums/ZoosSouth Carolina Aquarium
Historical SitesDock Street TheaterOld Jail
CorporationsBMWFirst Choice Real EstateCaterpillar Construction EquipmentVerizon WirelessPiggly WigglyJK And Harris Company
The Choice for this city was I does not have a team in the state and this seems like a very nice place. The economy is great here. It is a very wealthy city.
PlayersPeyton Manning
Position- Quarterback Team- Denver Broncos Current Salary- 18,000,000 dollars Peyton Manning has 1,808 passing yards this season
Jamaal Charles Position- Running Back Team- Kansas City Chiefs Current Salary- 3,250,000 dollars Jamaal Charles has 559 yards rushing this season
PlayersCalvin Johnson
Position- Wide Receiver Team- Detroit Lions Current Salary- 150,000,000 for 8 years Calvin Johnson has 558 yards receptions this season
Vernon Davis Position- tight End
Team- San Francisco 49ers Current Salary- 6,000,000 a year Vernon Davis has 340 yards rec this year
Players
Matt Prater Position- Kicker Team- Denver Broncos Current Salary- 3,000,000 a year Matt prater has made 7 out of 7 field goals this season
Joe Flacco Position- Quarterback
Team- Baltimore Ravens Current Salary- 8,000,000 a year Joe Flacco has passed for 9 touchdowns this season
PlayersDoug Martin Position- Running Back
Team- Tampa Bay Buccaneers Current Salary- 390,000 Doug Martin has rushed for 408 yards this season
Dez Bryant Position- Wide Receiver Team- Dallas Cowboys Current salary- 1.4 million this year Dez Bryant has 378 yards receiving
PlayersPhilip Rivers Position- Quarterback
Team- San Diego Chargers Current Salary- 10.2 million this year Philip Rivers has thrown 10 touchdowns this season
Darren Sproles Position- Running Back Team- New Orleans Saints Current Salary- 2.3 million this year Darren Sproles has 118 yards rushing this year
PlayersEric Decker Position- Wide Receiver Team- Denver Broncos Current Salary- 490,000 dollars this year Eric Decker has 441 yards receiving this year
Jordy Nelson
Position- Wide Receiver Team- Green Bay Packers Current Salary- 3.5 million this year Jordy Nelson has 532 yards receiving this year
Chicago Bears Position- Defense Team- Chicago Bears Current Salary- 126,000,000 dollars The Chicago Bears had a total of 266 tackles and 18 sacks
Why The Name?
Franchise name- Charleston Warriors
Reason-We picked our name because we believe it is easy to memorize, easy to say, and it sounds catchy. There is no other team by the name of the Warriors in the NFL, so our name is original. Our name portrays a sense of strength and strategy which helps with intimidation factor.
Why The Color• Colors- Auburn and Dark Tan
• Reason- The colors we chose for our team are Auburn and Gold. There are no other teams in the NFL with these colors, so it is an original color scheme. It works well with the franchise name and the colors look good together, making a nice uniform.
Why The Logo
• The logo is because we are the warriors and we are always in the fighting and winning mentality. We are strong and fierce.
Why the Mascot
• Name- Willis the WarriorReason-Willis will be attending all our games, home and away. He will be standing on the sidelines and assist in pumping up the crowd for our games and keeping them entertained during time-outs and other breaks. Our mascot will be easy to remember due to the alliteration used in the name. Wade will be wearing our team colors and supporting us at every game! He looks strong and determined which gives off an intimidation factor. We will also be selling merchandise with a picture of Wade on them to help bring in income.
Uniforms
Home Away Practice
Helmet
Cheerleaders
Business cards
Marketing Research
Location- Charleston, South Carolina
Stadium- First Choice stadium Because they are one of our largest sponsors
Exterior Design
Interior Design
Concessions
• Warrior’s Concession stands– Warrior eats– Fighting Foods
Products
Banners Bobble headsJerseys key chainsT-shirts BlanketsHats SweatpantsFootballs Sweatshirts
Sales PoliciesSales Policies
We will not provide a refund if not able to make game for any reasons.If due to a rain delay or cancellation of game then we will not refund
but give tickets to another home game.If the customer makes a complaint, we will listen and take in to
consideration what they are saying. Try to find the best way to handle the problem
If then the reason is valid, we will try to give them a free food voucher or a discount to the shops for their problems. Then we will address the problem.
We will accept payments of cash or the following credit cards (Credit Union, Visa, MasterCard, and American Express. We will not accept checks.
Advanced Ticket Sales
We will put tickets on sale two months before the game is.
We will provide packages for early ticket purchases.
The past season ticket holders will have first chance, and then everyone else will have the chance.
Tickets
Trading Cards
Prints Ads
Broadcast Ad• Radio Advertisement• Mia Kologranic and Blake Kelley • Interviewer: Hello Charleston, you are listening to the Football Fan Zone on 109.7
the game. Your place for all the top news in sports! I’m Mia Kologranic and today we have Calvin Johnson, the wide receiver of the Charleston Warriors, here with us. Hi Calvin, how you doing today?
• Calvin: Hello Mia, I’m doing good today, glad to be on your show!• Interviewer: Thanks for being here! So, the home opener for the Charleston
Warriors is this weekend, are you as pumped as we are?• Calvin: Absolutely! It’s going to be a great game! We are going to have many
activities going on for pre-game, post-game, and even halftime! It’s going to be a very fun filled time! So everyone, if you’re in the Charleston area this Sunday night, come on out and support your Charleston Warriors!
• Interviewer: There you have ladies and gentlemen, if you’re looking for some quality football, good food, and fun events, come out to the Charleston Warriors home opener this Sunday at 7:30! Go warriors!
Online Ad
Sponsorships
Player Endorsements
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