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Or how I learned to stop worrying and love the internet
By: Wesley Ellis of Destination Blue Nose Coast
◦ Social Media?
◦ Trip Advisor
◦ Google Maps
◦ Blogs
◦ Wikis
◦ Google calendar
Travel Review Site
Estimated 10.7 Million US visitors monthly
Works by allowing users to post reviews, ratings and pictures of hotels and other destinations
Look up your business on trip advisor!◦ Is it listed?
◦ Is it accurate?*
Do something about bad reviews◦ Shows potential customers you care
Contribute to the site by writing the descriptions for the area*
A way to make searches “local”◦ Who cares about pizza in New York people want to
know about business near them
Make sure you business is listed on googlemaps!◦ Simple site available to business owners*
Publishing made simple
Example*
Blogger and Wordpress
DO use blogs to write about current things◦ Adds personality, informs potential visitors
DON’T use blogs if you aren’t going to update them Stagnant blog =
DON’T use marketing speak, make it personal
Blogs can have lots of writers!
Blogs can be updated via email!
Blogs can be updated from word!
“micro-blogging”
140 character limit “this is exactly 140 characters. It’s not too many words,
but that makes it great. Twitter means you do not ever have to read long messages.”
Follow others◦ Get information about interesting people or things
Be followed◦ Let others know what’s going on in little bites *
DON’T use twitter as another place to just spam marketing jargon
DO use twitter to let others know what you are doing If it happens to involve your business good, but it
doesn’t have to
DON’T use twitter for a little while and then just stop
Hawaiian for “fast” User-editable
◦ Anyone can edit it◦ Anyone can add new pages◦ Anyone can add fresh content
Wikipedia◦ Used by millions as a source of information◦ Is your area accurate?
Wikitravel 782 000 US visitors per month
Create a travel guide for these people!
Create it for a community!*◦ Potential Tourists get a sense of the area
◦ Current Tourists have a better trip
◦ Ex-tourists may want to be enticed to come back
Keep it up to date!
Embed it
Pages for areas or organizations*◦ People become “fans” of your page
◦ Everyone that is a friend of the person who joined a page will see that
Don’t be afraid to google things
Try looking it up on youtube
Check out http://bluenosecoast.wikispaces.com
Ask me at goodtimes@bluenosecoast.ca
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