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Cross media convergence and
synergy (Inbetweeners)
By Emma Waite
Synergy
Synergy is the simultaneous release of different products which benefits both.
Cross media convergence
Cross media convergence is the combining of two or more mediums and can happen at any of the three stages (production, distribution and exhibition).
The inbetweeners and synergy
A yearbook was released at a similar time to the film release, which benefitted both the film and the sales of the yearbook.
The inbetween
ers and synergy
Also a competition was taking place at a similar time as-well, which also benefitted both events.
The inbetweeners Cross Media Convergence
The four actors that played the main characters were interview
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