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Postmodernism
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The social, political and cultural attitudes and images of the late
2Oth / early 21st century
Post -Modernism!!!
Postmodernismand Identity
Living in a global village - we borrow from other cultures - food/music/clothes
Domination of the flow of media imagesBreak up of ‘traditional agencies’ - family,
religion Class/gender roles - Noveaux riche
Post Modernism in Action
Analysis becomes aware that the context of the text and the reader create meaning
Literature- pessimistic narrativesArt – self reflexivityMusic – Generic Hybridisation Visual Culture – the visual becomes
more important Architecture
Post Modernismand Identity
Fragmented identities - Madonna - links with individualisation?
Theory - we are made up of several shifting and fragmented identities
Identity is define by our lifestyle and what we consume rather than what we produce or by our background.
Pastiche & Irony
Cultural production starts to speak a new language
ArchitectureArtMusicFilm
Parody and Pastiche
Parody aims to mock an original in a critical way.
Pastiche is merely a stylistic mask.
Baudrillard and Simulacra
Explains the way in which simulations or copies that are replacing the real artefacts so that increasingly reality becomes redundant
We can longer distinguish between the real and the representation of the real
Irish/Australian pubs. Jerry Springer. American Coffee shops.
Baudrillard and Simulacra
In Postmodernity there is no coding texts reflect other texts rather than
anything realthe world becomes simulated with no
attachment to anything natural (eg: apples not tasting like apple drinks)
The Gulf War didn't occur?
Bricolage and Intertextuality
The way signs or artefacts are borrowed from different styles or genres to create something new.
Pulp Fiction clip - Can you identify the post modern elements?
Baudrillard:Hyper-reality
The media dominate our perception of the outside world - representing a world that is more real than that which we can experience.
Media = hyper-realityReality encountered in
the world is a pale shadow of this.
Your mind loses the ability to distinguish reality from fantasy, and begins to engage with the latter without understanding what it is doing.
Fulfillment or happiness is found through simulation and imitation of a transient simulacrum of reality, rather than any interaction with any "real" reality.
Post Modernism: Key Points or how to spot a Postmodern text! IntertextualitySelf –reflexivityGeneric HybridisationKitsch IronyMix of Low and High ArtNostalgia (for the past)Mass produced is now art!SimulationHyperrealitySemiotics (signification confused)
Semiotics and Culture
We can apply these structural approaches to culture…
Fashion Subcultures Music Advertising Film
Marxism
key to the Semiotic climate of structuralism
sought to understand human culture as a science
Attempt to solve the flaws in society
attempt to understand societal structures (class)
solve the problems of exploitation
Your Task! – Spotting postmodernism
Choose one of the music videos in your class and watch in your group.
Is it postmodern? What postmodern traits does it show?
Present your finding to the rest of the group in a short presentation.
Music Videos to Choose From
Pulp – Babies or Bad Cover VersionThe Chemical Brothers – Let Forever BeBasement Jaxx – RomeoKylie – Come into my WorldMuse – Time is Running outWeezer – Buddy HollyBowling for Soup – Punk Rock 101
Literature
Common nature of Narrative (Narratology)
Grammatical systemsDeath of the Author (Barthes)readers become a key creator
in the textReadily and Writerly texts
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