Season Tix and Reporting: Best Practices

SEASON TIX AND REPORTING:BEST PRACTICESERIN CLENDANIEL | AUGUST 2016

SESSION TOPICS

SEASON TICKETING

PACKAGES

SEAT OWNERSHIP

MEMBERSHIPS

SESSION TOPICS

REPORTING BEST PRACTICES

PACKAGES

MEMBERSHIPS

SEASON TICKETING

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What do you call season tickets?

« Packages

« Subscriptions

« Memberships

« Flex Passes

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What do they do?

« Get patrons purchasing tickets early

« Give patrons discounts for purchasing early

« Fill your house early

« Make your board happy!

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« Pay up front, then pick shows throughout the season based on benefits allotted

« Can associate other benefits with purchase

« Purchasing all the season's events at once

« Allows for season renewals and seat ownership

Season Ticket Functionalities

PACKAGES MEMBERSHIPS

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« You choose which events are included– Patrons can choose from a list or purchase exactly what you tell

them

« You know what’s selling out– Patrons select their exact seats and dates at time of purchase

« You determine revenue– You choose which tickets and what prices patrons can select

Packages

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Memberships

« You give your patrons flexibility– Patrons choose which events they attend as the season

progresses

« You give your patrons benefits– Along with discounts, you can give other benefits

« You give your patrons recognition– You can put a list of members on your website

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LET’S TAKE A LOOK AT A PACKAGE!

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Seat Ownership

« You give patrons exclusivity– They choose their seats before anyone else

« You give your patrons tradition– They sit in the same (or better) seats year after year

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I RAN to renew my seats!

Renewal Period All Event Dates No Date Sharing

Renewal period exclusive in TicketLine

Patrons renew for all event dates in the package

The same event date cannot be shared in multiple renewal packages

You can renew simultaneously in TicketAgent

Example: Saturdays Package = all Saturdays Example: Full Season vs Mini

Season

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1

Create package and link it to past

package

LINK2

Patrons renew selves through TL or you renew through

TA

RENEW

3Make adjustments for patron seating

RETIRE + MOVE

Steps to Seat Ownership

CREATE TICKETS!

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LET’S TAKE A LOOK AT SEAT OWNERSHIP!

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Linking a package to a past package

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LET’S TAKE A LOOK AT MEMBERSHIPS!

REPORTING

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Package Reporting

« All about ticket types

« Determine whether you want to see discount or not

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Ticket types by event level

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Ticket types by package level

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Report results by event

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Report results by package

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Membership reporting

« Know how to recognize online redemption

« Use Custom Payment Methods for your benefit

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Report results by event

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Report results by event

QUESTIONS?

THANKS!