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Local search process:
1. Consumer specifies their desire location marked by a pin
2. A relevant miles radius is drawn
Drive time search:
Where’s possible to reach by car within 30 minutes of Waterloo Station, London
Tube search:
Where’s possible to reach by London Underground within 30 minutes of Waterloo Station, London
Train time search:
Where’s possible to reach by train within 30 minutes of Waterloo Station, London
50% of search results returned using miles radius are difficult to get by car & public transport.
Long distance results that are easily accessible are ignored.
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