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Account Based Marketing and AdvertisingSeptember 2015
2 #ABMtakeover
We build software for Account Based Marketing.
92% of b-2-b companies say Account Based Marketing is « extremely » or « very »
important to their overall marketing efforts
SiriusDecisions 2015 « State of Account Based Marketing Survey »
44
The Way B2B Marketers Create Demand is Evolving
Fishing with NetsMARKETING AUTOMATION
Fishing with SpearsACCOUNT BASED MARKETING
Sources: Flipmyfunnel, Azalead
AWARENESS
INTEREST
NURTURE
CONVERT
TARGET ACCOUNT
IDENTIFY STAKEHOLDERS
NURTURE ACCOUNT
CONVERT ACCOUNT
5
Our SaaS Solution for Account Based Marketing
1. Identify & Target highest value accounts
2. Nurture target accounts with display ads
3. Alert sales reps when accounts are ready to engage
4. Measure marketing impact on sales
66
Build Your Target Account List
77
1. Enter target accountsmanually
2. Ales can add target accountsfrom mobile app
3. Synch target accountswith CRM
Build Your Target Account List
88
Nurture Your Target Accounts with Display Ads
Target accounts see ACME adswhile they surf the web
ACME AD HERE
ACME target accountsfor ad Nurturing
Azalead DMP
Scenario manager
Bid manager & ad network
Azalead business audience
ACME website business visitors
ACME target accounts
500Kbusiness cookies
60% of worldwidead inventory
Scenario 1Scenario 2Scenario 3
Scenario 1.1Scenario 1.2Scenario 1.3
9
Send Different Ads Depending on Website Behavior
PRODUCT 1 PRODUCT 2
1010
Alert Sales Reps When Accounts Ready to Engage
1111
Measure Marketing Impact on Sales
Sales opportunity probability (%)
Mar
ketin
g E
ngag
emen
t lev
els
1212
Track ABM Progress with Dashboards
Faire glisser l'image vers l'espace réservé ou cliquer sur l'icône pour l'ajouter
1313
Integrates with CRM & Marketing Automation
1414
The Key Benefits of our Solution
1. Focus on the accounts that matter
2. Accelerate sales growth with ad nurturing and sales intelligence
3. Measure marketing impact on sales
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