Axiell ALM Online Collections - Global themes & trends: Research with Museums & the Web 2017

ONLINE COLLECTIONS

Global themes & trends: Research with Museums & the Web 2017

• In cooperation with Museums & the Web

• Following on “Digital Transformation in Museums” research from 2016

• 125 respondents, survey just closed

• Demographics

• 15 questions with online collections focus

• Community of Practice (#CoP)

– 60 plus members kicked of at MW two weeks ago

Museums Strategy Research

Why research?

Digital is maturing

Audience engagement is broad

Investments in technology for engagement is still on the rise

Managing content and presenting it to the audience

Rate of digitization continues to increase

Online Search is a challenge

E-Commerce & Marketing investment areas

Key findings

Source: http://alm.axiell.com/digital-transformation-museum-industry/axiell-alm-digitise-museums-report/

Digital is maturing

• Majority of the institutions

have a

digital strategy which

supports the institutional

strategy

• 39 % have a digital strategy

in development (60 % in

2016)

• 40 % have a digital strategy

integrated into institutional

strategy

Source: http://alm.axiell.com/digital-transformation-museum-industry/axiell-alm-digitise-museums-report/

Audience engagement

• 81 % provide Online access

to activities

• 83 % provide educational

opportunities

• 75 % focus on reaching

diverse audiences

• Cross platform

experiences and enhancing

the visitor

experience via mobile devices

only

leveraged by > 50 %

Source: http://alm.axiell.com/digital-transformation-museum-industry/axiell-alm-digitise-museums-report/

Source: http://alm.axiell.com/digital-transformation-museum-industry/axiell-alm-digitise-museums-report/

Investment in technology

• 53 % invest in

engagement strategies

• 50 % invest in solutions

which manage the core

assets (such as the

collection)

• 48 % invest in digitization

the collection

• 62 % in marketing, online

platforms and

communication strategies

Source: http://alm.axiell.com/digital-transformation-museum-industry/axiell-alm-digitise-museums-report/

Managing content & presenting it

• Multiple data sources common

• 50 % are satisfied with their

current process

• 66 % state this is an area for

improvement to enable better

efficiency

and visitor engagement

• 16 % have a strategy for Meta

data & adhere to industry

standards

Source: http://alm.axiell.com/digital-transformation-museum-industry/axiell-alm-digitise-museums-report/

Rate of digitization continues to increase

• 85 % if institutions have now

digitized >50 % of the collection

• Majority of institutions leverage

a CMS

• Crowdsourcing?

• Data from external audiences?

• New technology?

Source: http://alm.axiell.com/digital-transformation-museum-industry/axiell-alm-digitise-museums-report/

Tactics for digitization

Source: http://alm.axiell.com/digital-transformation-museum-industry/axiell-alm-digitise-museums-report/

• Create specific and targeted participant opportunities to attract relevant

candidates

– The American Natural History Museum

– The Harvard Museum of Natural History

– The Royal Academy of Music

• Targeted Recruitment

– Southwestern Federation of Museums & Art

Galleries

– Avoncroft Museum

– The Street Art Museum

– Smithsonian

For some inspiration

Source: http://alm.axiell.com/digital-transformation-museum-industry/axiell-alm-digitise-museums-report/

Online search is a challenge

• 70 % state data can be improved

or they get beaten by Wikipedia all

the time

Insights from the Community of Practice

• Can you tell a complete story

around an artwork or artefact to

build credibility?

• Work with the narrative

• Online visitors want to discover not

just the piece of art but all things

related to it #linkedopendata?

Source: http://alm.axiell.com/digital-transformation-museum-industry/axiell-alm-digitise-museums-report/

• Marketing, online platforms &

communication strategies key

investment areas

• 50 % of institutions have an

e-commerce store

• The store is not connected to

the online collection, but 30 %

say it could be of interest

E-Commerce & Marketing investment areas

Source: http://alm.axiell.com/digital-transformation-museum-industry/axiell-alm-digitise-museums-report/

What’s next? How can you define

the next steps for your institution?

• Purpose (Strategic): How can an institution go about determining the purpose of its online collections?

– Similarities and differences.

– Expectations

– Mission/Scope/Core principles

• Internal Challenges (Tactics): As seen from inside the institution looking out.

– Competing priorities.

– Limited resources.

– Disparate technologies.

– Copyright

• External Challenges (Effects/Outputs): As seen from outside the institution looking in.

– Discoverability.

– Many audiences.

– Standards for sharing.

– Open data and licensing models.

• What does success look like (Measurements) ? How to show progress.

– Sensible metrics.

– Increased integration.

– Increased visibility.

– Increase sharing of tools.

Community of Practice Insights

Want to join the discussion in the CoP?

https://www.museweb.wiki/ or provide me with your e-mail address!

Thanks

for your attention!