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USABILITY, that‘s our world! © Institut für Software-Ergonomie und Usability AG. 09.04.2015, Version 1.0
A PLEA FOR BETTER AND MORE SUSTAINABLE DISRUPTIVE TECHNOLOGIES
Silvia C. Zimmermann
User Research - Ergonomics - Usability - User Experience - Design - Innovation
Silvia C. Zimmermann, CEO/Lead Experience Designer
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 2
Silvia C. Zimmermann
! Psychology and Wirtschaftsinformatik
! President of the Usability Professionals‘ Association – 2011
! Board Member Swiss Informatics Society
! University Teacher (FHNW - BA Computer Science)
! Swiss Eye Tracking Competence Center
! Hobbies ! Cognitive Psychology ! Perception ! Persuasion ! Emotion and Design
USABILITY, that‘s our world! © Institut für Software-Ergonomie und Usability AG. 09.04.2015, Version 1.0
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 4
20 years of experience in the field of Usability & UX
! Hearing Aids
! Redesign of the entire Swiss Traffic Management
! Various redesign projects in the area of Banking and Finance
! Various proejcts for the Swiss Government
! Various Industrie Projects (Plant Asset Management)
! Food Websites and Online Stores
! ...
! The only things which is currently missing is „Space“!
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 5
„Software design and development is a relatively young industry”
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 6
With a tremendous focus on processes, methodologies and technology ! Waterfall
! Spiral
! V-Model
! Maturity Models
! Iterative
! Rappid Application Development
! Agile
! ....
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 7
Instead of focusing on user needs and disruptive innovation
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 8
ERPs
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 9
Responsive Design
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 10
Tons and tons of Apps
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 11
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 12
USABILITY, that‘s our world! © Institut für Software-Ergonomie und Usability AG. 09.04.2015, Version 1.0
Frustration, Irritation, Stress…
USABILITY, that‘s our world! © Institut für Software-Ergonomie und Usability AG. 09.04.2015, Version 1.0
Joy, Wellbeing and Happiness…
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 15
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 16
Design-‐Philosophy
Overview User Designer
User Centred Focuses on the users, their goals and needs
Users steer the design Translates user needs and goal into a suitable design
Ac7vity centred Focuses on the aci7vites and tasks that need to be completed
Users fulfill the tasks Creates tools that allow the user to complete the tasks
System Design Focuses on System components Sets the goals for the system Ensures, that all aspects of the system are available
Genius Design Rests on the wisdom of the designer
Validate the designer’s ideas Is the source of inspira7on
Various Design Philosophies
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 17
ISO 9241-210 Bildquelle: Userinmind.de
User Centred Design (ISO)
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 18
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 19
UX Testing!
! Bild von Tesla"
„360o User Experience Research requires both explicit as well as implicit testing methods.”
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 20
360o User Experience!
© Usability Professionals 2011 (Tagungsband der Deutschen UPA). Eyesquare GmbH. © Institut für Software-Ergonomie und Usability AG
Usability Testing(Efficiency and Effectiveness)
Key Journey Testing Scenario based Testing
Acceptance Ratings
User Experience Questionnaires (UEQ)
Depth Interviews
Eye Tracking
Observation
EEG /GSR
EEG
GSR
Reaction Time
Expl
icit!
Impl
icit!
Cognitive! Affective!
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 21
Let‘s start now to integrate user centred design in IoT
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 22
Computer Science is a
SOCIAL SCIENCE
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 23
Social
Innovation
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 24
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 25
The Disruptive Innovation Model
! Quality is a relative term
! You can in fact be too good
! Non Consumers can be great sources for information
! Invest a little and learn a lot
! Seek a few quick, but small wins
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 26
Source IDEO
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 27
Source IDEO
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 28
http://www.linkedmediagroup.com/create-brand-persona/
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 29
HUMAN COMPUTER INTERACTION ASSOCIATIONS
1. HFES – Human Factors and Ergonomics Society
2. ACM SIGCHI
3. Usability Professionals‘ Association
4. STC – Society for Technical Communication
5. IxDA – Interaction Design Assocation
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 30
Invitation to participate
! http://www.usability.ch/news/usability-ux-news.html
! http://www.usability.ch/testpersonen-gesucht.html
09.04.2015 Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch 31
Kontakt
Institut für Software-Ergonomie und Usability AG Silvia C. Zimmermann CEO / Lead Experience Designer Technoparkstrasse 1 8005 Zürich +41 44 445 30 55 (Fon) +41 44 445 30 56 (Fax) silvia.zimmermann@usability.ch www.usability.ch
Eye Tracking Kompetenz Center www.eyetracking.ch
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