Why You Need To Have A Business Blog

Why You Need To Have A Business Blog

What we will cover today

What is a business blog? Why do you need one? What are the specific benefits? How do you get content?

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Who are we

Michael Hodson@GoSeeWrite

Laurence Norah@Lozula

Laurel Robbins@Laurel_Robbins

travelbloggersassociation.comTwitter: @PTBAssoc

What is a business blog?

• Old definition of a blog– an online diary; a personal chronological log of

thoughts published on a Web page

• New definition of a blog– not limited to a personal diary– regularly updated– can be in 1st person or 3rd person, or both– source of quality information

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Why do you need a blog?

• SEO benefits• Social Media benefits• Personalizing your brand• Becoming an information resource

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SEO Benefits

• What is SEO and why is it important?– Search traffic

• More pages on your website– More “weight” in the eyes of Google– Recent content is emphasised

• More search terms • Interlocking website value

– Funnel readers back to sales pages

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Website Weight

• Pages Indexed by Google

– Hostelbookers.com – 4,620– Gadventures.com – 15,700– Intrepidtravel.com – 26,700– Costabrava.org – 19,900

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Social Media Benefits

• You are always looking for good and interesting content for your social media channels

• …. Create it

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Personalize your Brand

• Number one rule: Don’t be boring• Interviews• Local Activites• How-to Guides• Not all self-promotion

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Getting Content

• Create it internally– Social media manager– Keep to a regular schedule

• Hire bloggers you are working with• Find people from the PTBA• Outside services

travelbloggersassociation.comTwitter: @PTBAssoc

Thank you

Michael Hodsonmichaelshodson@yahoo.com

Laurence Norah laurence@findingtheuniverse.com

Laurel Robbinsinfo@monkeysandmountains.com

For PTBA inquiriescontact@travelbloggersassociation.com

travelbloggersassociation.comTwitter: @PTBAssoc