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This presentation features the most recent data on the change in Facebook use between January 2011 and January 2014. How has the face of Facebook changed in three years? Are teens really leaving? What are the education demographics? What about overall use? Is it actually growing as much as you think it is? Find out the answers to these questions and more. This presentation also features four key takeaways for marketers. So check it out and share it 'round!
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Who’s Dropping off Facebook?
Stats from Jan 2011 - Jan 2014
TOTAL USE (USA)
146.8 MiLlion
180.0 MILlion
January 2013January 2011
Use by people aged 55+ has increased 80.4% while among people 13-17 it’s decreased by 25.3%!
AGE
61% ofFacebook Users Log inDaily(727 million)
DAILY USE (world)
Since January 2011…
Facebook use in Houston has increased only 23.8% and 26.3% in Chicago.While…
Facebook use in New York has increased 119.7% and in San Francisco 148.6%!
LOCATION
73% ofFacebookUsers Signin on Mobile (874 million)
MOBILE USE (world)
Use by college students has decreased by 59.1%, while use by alumni has increased by 64.6%!
EDUCATION (USA)
● Facebook is still King (and Queen, and the rest of the royal family) - but it’s changing
● B2B Companies don’t get to slack on Facebook. Your market there has increased 80% in 3 years!
● Businesses which market to teens need to devote time and energy to getting in on where teens are moving (Snapchat, Whatsapp and Kik)
● All businesses need to be optimizing their social profiles for mobile
Takeaways for Marketers
● http://newsroom.fb.com/key-facts● http://istrategylabs.com
SOURCES
Download the Complete Guide to Facebook Ads Ebook
It’s FREE!
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One Easy Tool for All of Your Online Marketingcreate online ads, contests, landing pages & email automation campaigns
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