What's new on old social media platforms

•Prof. Amy Vernon•Spring 2016

What’s new on old platforms

AMY VERNONDIRECTOR OF AUDIENCE ENGAGEMENT

• 20 years in newspaper journalism

• Miami Herald staff Pulitzer, 1992

• Top female submitter of all time to Digg.com

• 15th most influential woman in tech on Twitter (Business Insider/Peer Index)

• Mommy, wife & Siberian Husky ownerPhoto courtesy of Social Media Week

Twitter

Founders: Jack Dorsey, Noah Glass, Biz Stone, Evan Williams

Basically founded as a way to send group SMS.

Name: Twttr was 5 letters because that was the length of SMS shortcodes and Twitter.com domain was taken.

Length of tweets: 140 characters to ensure fitting in SMS length, which was 160 characters (140+ 20 for phone number, etc)

The SMS integration is what makes it work so well in countries where there’s Internet restrictions (i.e., you can tweet via SMS)

A little history

Timeline Personalization

Anti-harassment measures

Kermit gif

Gifs

@ Mentions

Character limit extensionsPhotos, videos, GIFs, quoted Tweets and links to DMs won’t count in character counts.

URLs typed in will.

This photo doesn’t

This URL does

Facebook

A little historyFounders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. With lawsuits from the Winkelvoss twins

Predecessor: Facemash in 2003 when Zuckerberg was a sophomore. A kind of Hot or Not.

Created Facebook the next year, a way to create an online college Facebook.

Originally only open to Harvard students. Then only to college students. Then to anyone with an alumni email address. Then everyone.

Facebook Live

Live Around the World

Branded Content

Trending Topics

Video Comments

Instant Articles

Charitable Giving

Pinterest

• Founded in March 2010 by Ben Silbermann, Paul Sciarra and Evan Sharp• Was a closed beta, staying invitation-only until August 2012.• Silbermann personally wrote to the site's first 5,000 users offering his personal phone number.• Hitwise data said it became one of the 10 largest social network services, December 2011.• In January 2012, it drove more referral traffic to retailers than LinkedIn, YouTube, and Google+ combined.

Pinterest IRL

Visual Search

API Development

Different-sized embeds

Affiliate Links

Instagram

A little history

• Instagram was created by Kevin Systrom and Mike Krieger, and launched in October 2010 as a free iOS-only app• It was an offshoot of their check-in app, Burbn. The most popular part of Burbn was photo-sharing. They ditched the rest and focused on photos.• Instagram was a combo of “instant camera” and “telegram”• Hashtags were added in January 2011, to help users discover photographs & users• April 2012, Android app was released• April 2012, Facebook acquired Instagram for a gazillion dollars (approximate)

Advertising

Algorithm

Illustration via Tech Times

Business analytics

LinkedIn• In late 2002, Reid Hoffman gets old colleagues from SocialNet and PayPal to work on a new project• Six months later in 2003, LinkedIn launches• 2004: Address book uploads added• 2005: First revenue models introduced, jobs and subscriptions• 2006: First public profiles and first year of profitability

Homepage redesign

Company insights

Jobseeker updates

Screenshot via Forbes.

Thanks!

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