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Does Twitter make you cross-eyed or confuse you? It can be difficult for businesses to cut through the clutter to find the relevant and beneficial conversations on this hectic social network. Learn how your business can take advantage of its marketing power and walk away with a better understanding of how the platform works. You will learn: -How to set realistic goals and strategy that benefit your business -How to cut through the clutter and find your customers on Twitter -What to share and how to share it -How to measure results
Citation preview
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@polepositionmkgKathy Gray@kagray
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Kathy Gray @polepositionmkg@kagray
UNDERSTANDING TWITTER
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Twitter is like a cocktail partyUNDERSTANDING TWITTER
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Twitter is all about building relationships
UNDERSTANDING TWITTER
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Start with a personal accountUNDERSTANDING TWITTER
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
When in Rome… Learn the language
UNDERSTANDING TWITTER
Twitter Lingo
RT
MT
@Reply
DM
#hashtag
via
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Tips for creating your business account
UNDERSTANDING TWITTER
• Your business name• Avoid hyphens, special characters
Username15 Characters
• What you do, a benefit or competitive advantage.
Bio 160 Characters
• Should be your logoProfile Picture81 x 81px
• Unique, simple, clean• ColourLovers, PicMonkey
Background1600 x 1200px
• Keep it simple, clean and vivid Header520 x 260px
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Kathy Gray @polepositionmkg@kagray
STRATEGICALLY ENGAGE
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Your strategy should answer these questions…
STRATEGICALLY ENGAGE
What are your goals & objectives?How will you measure success?Who do you want to build a relationship with? How will you build the relationship?
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Kathy Gray @polepositionmkg@kagray
WHAT ARE YOUR GOALS & OBJECTIVES?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Social media without goals is like working blindfolded
WHAT ARE YOUR GOALS & OBJECTIVES?
Awareness/Branding
Reputation Management
Customer Service
Customer Retention
Thought Leadership
Increase Traffic
Sales/Leads
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Kathy Gray @polepositionmkg@kagray
HOW WILL YOU MEASURE SUCCESS?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Tie goals to metrics to measure success
HOW WILL YOU MEASURE SUCCESS?
• Mentions• Retweets• @Replies• Qualified Follows• Posting/Engagement
Consistency
• Traffic• Leads• Sales• Coupon Redemption• Contest Entries
Website
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Tools used to track metricsHOW WILL YOU MEASURE SUCCESS?
• Mentions• Retweets• @Replies• Qualified Follows• Posting/Engagement
Consistency
• Traffic• Leads• Sales• Coupon Redemption• Contest Entries
Website
HootsuiteBuffer
TrueSocialMetricsTwitter Lists
Google AnalyticseCommerce
In-store
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Kathy Gray @polepositionmkg@kagray
WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Know thy audienceWHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?
Demographics: Gender, age, location
Job Title/Company
Interests
Goals/Challenges
What words/phrases do they use?
How do they describe themselves?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Segment your audience with Twitter lists
WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?
Current Customers Sales Leads
Competition Bloggers
Thought Leaders Employees
Geography Industries
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Create a Twitter listWHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Create a Twitter listWHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Find your audience with Twitter search
WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?
https://twitter.com/search-advanced
Demographics: Gender, age, location
Job Title/Company
Interests
Goals/Challenges
What words/phrases do they use?
How do they describe themselves?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Use keywords to find your audience
WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?
https://twitter.com/search-advanced
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Add your audience to Twitter listsWHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Look at your competition/industry leaders
WHO DO YOU WANT TO BUILD A RELATIONSHIP WITH?
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Kathy Gray @polepositionmkg@kagray
HOW WILL YOU BUILD THE RELATIONSHIP?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Follow the rule of thirdsHOW WILL YOU BUILD THE RELATIONSHIP?
1/3 Your ContentBlog Posts
Photos
Videos
Infographics
1/3 Content Curation
Sharing content from an external
source
1/3 Engagement
Engage directly in
conversations, ask and answer
questions
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Share great content that is RITEHOW WILL YOU BUILD THE RELATIONSHIP?
Relevant
Interesting
Timely
Educational
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Determine your voice: quirky & snarky?
HOW WILL YOU BUILD THE RELATIONSHIP?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Determine your voice: educational?
HOW WILL YOU BUILD THE RELATIONSHIP?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Find great content to shareHOW WILL YOU BUILD THE RELATIONSHIP?
Twitter Lists Hashtags Keywords
Follow Blogs Newsletters Pinterest
Google+ Delicious AllTop
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Use Hootsuite to monitor Twitter lists
HOW WILL YOU BUILD THE RELATIONSHIP?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Use Hootsuite to monitor keyword searches
HOW WILL YOU BUILD THE RELATIONSHIP?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Retweet great content & your audience
Great brand mentions… Relevant content…
HOW WILL YOU BUILD THE RELATIONSHIP?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Join Twitter ChatsHOW WILL YOU BUILD THE RELATIONSHIP?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
#Hashtags... use sparinglyHOW WILL YOU BUILD THE RELATIONSHIP?
#if #you #hashtag
#every #word#you #will
#annoy & #lose #followers
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
When should you shareHOW WILL YOU BUILD THE RELATIONSHIP?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Schedule content with cautionHOW WILL YOU BUILD THE RELATIONSHIP?
WHAT THE TWEET?!? HOW TO USE TWITTER TO ACCELERATE YOUR BUSINESS
@PolePositionMkg @kagray
Content scheduling toolsHOW WILL YOU BUILD THE RELATIONSHIP?
VS.
Thank You!Kathy Gray @polepositionmkg
@kagray
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