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Video Best Practices
5 Things You Will Learn
1) Why shoot video2) Shooting quality3) Which equipment to use4) No vertical video5) Editing and publishing
©2011 MFMER | slide-3
Top result
Video is 3rd result!!
Educating patients about new procedures/ treatment.
Your Messages are Portable!
Stats on Bionic Eye video
Ok, I get it.Video is cool.Now what?
6 Things to Check Before Recording
1) Lighting2) Color balance3) Exposure4) Audio5) Focus6) Framing
6 Things to Check Before Recording
1) Lighting2) Color balance3) Exposure4) Audio5) Focus6) Framing
You want balance.
Science says so.
Equipment to Use?
1) Smartphones – great!2) Point-and-shoots – huh?3) SLR cameras – cool.4) Consumer video cameras – gone!
Add-ons for your smartphone are key.
Tripods are great. But…
Add a Microphone, Please.
#1 tip
Stand an arm away from their face.
YouTube Doesn’t Like Vertical Video
Live Streaming From Mobile…
Meerkat vs. Periscope
@MayoClinic is on Periscope!
Where to publish video?
Shoot and Publish On-The-Go
Software for Editing
For Mac: Apple Final Cut X Apple iMovie Adobe Premier Pro
For Windows: Adobe Premier Pro Windows Movie Maker
For Mobile: YouTube Capture (iOS) iMovie (iOS) Video Maker Pro (Android)
Questions before you shoot your video today?
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