Utilizing social media to sustain your club - Soroptimist edition

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Utilizing Social Media to Build and Sustain Your Club

Who am I?

Sarah K. Miller, MPA, CEM

Emergency manager, adjunct professor, FEMA instructor

Past-President of SI Auburn, co-charter Chair of SI NWR Virtual Club

Tech nerd, crazy cat lady On Twitter @scba

Let’s have some fun today!

Post stuff on social media. Use the hashtag #SoroptimistNWR If you don’t know what that means, you will soon!

Overview

Why use social media Platforms Policies Security Facebook Twitter Instagram LinkedIn Engagement Wrap-up

Who Uses Social Media

According to Pew Research in 2015: 90% of 18-29 year olds 35% of those 65+ Higher income levels are more likely

to use, but 50%+ of those in the lowest income bracket now do also

58% of rural residents, 68% of suburban residents, and 64% of urban residents

How is Social Media Evolving

More from Pew Research 68% of Americans have smartphones

86% of those ages 18-29 83% of those ages 30-49

Nearly 45% of adults have tablet computers

Many Social Media Options

Before You Get Started

Limit personal information on public sites

Use proper privacy settings Practice strong security

Limit Personal Information

Assume everything you post can be seen by anybody, regardless of your settings.

Either don’t share personal info at all, or use your privacy settings to limit who can see it. Maiden names Dates of birth Kids dates of birth Schools Anything that correlates with any security question you’ve ever

answered on- or off-line. Don’t EVER share other people’s personal info without permission. This

includes tagging them!

Tighten Your Personal Security Settings

Don’t friend people you don’t know! Never friend somebody more than once (the 2nd is often a spoofed

account) Limit posts to be viewable by only your friends Limit sharing Limit photo tagging Remove location services Limit 3rd party applications

Passwords and Logins

Use strong passwords At least 8 characters, using letters, numbers, and

symbols Use an encrypted password manager, like LastPass,

Password Keeper, etc. Enable two-factor authentication whenever possible.

Requires you to do two things to login (enter a code from a text, click a button on an app, etc.)

https://twofactorauth.org/ for list of sites that support two-factor authentication.

Facebook

Profile = The account you setup as yourself You are required by Facebook policy to use your real name You are not allowed to have more than one Facebook Profile

Page = a page you created that is public and associated with your profile You can call them whatever you want You can have as many as you want

If you’re going to administer pages from a mobile device, download the Page Manager app

Can and should have multiple administrators for pages.

Login to Facebook!

Let’s Check your Security and Privacy

Security Settings

Facebook Mobile Code Generator

Facebook Privacy

Remove Third Party Apps

Facebook Groups

Used to communicate with a group of people The people do not need to be friends on Facebook

Three types: Open, Closed, Secret Open: Anyone can join Closed: Anyone can ask to join, but all members must be approved

This is good for club members Secret: Only people in the group can see the group

Must be invited to join the group

Create a group

Let’s Make a Facebook Page

Walk Through Page Settings and Use

Go live! Setup a page Post to a page Examine analytics

Twitter

Originally designed to work via text message, so limited to 140 characters. You can still do this! (we’ll configure it later)

You can have as many accounts as you want!

Login to Twitter

Let’s Check Your Security and Privacy

Twitter Security

Twitter Security

Twitter Privacy

Remove More 3rd Party Apps

Using Twitter

Things you post to Twitter are called Tweets! Tweets can be up to 140 characters long, including spaces.

Tweets can contain #hashtags. Hashtags make keyword searches easier.

Tweets can contain photos. Photos make things more interesting!

Tweets can contain links to other websites. Links to other websites can help disseminate information.

Let’s Tweet #SoroptimistNWR

Let’s search for things

Instagram

Instagram is primarily a photo and short video sharing site Is designed to be used from a mobile app, not from the desktop Is owned by Facebook Can cross post to Facebook, Twitter, and others Use of hashtags is encouraged! You can login using your Facebook account You can have as many accounts as you wish and you can administer

them all from the app.

Download the Instagram App

Options Create a new account OR Sign-in with Facebook

Instagram Settings

Link Your Accounts

If you want to be able to share your posts across multiple networks, this is the place!

Create and Manage Multiple Accounts

Instagram Desktop

Find your settings

Click your user name in the top right Then click Edit profile

Instagram 3rd Party Apps (Desktop Only)

Let’s post something on Instagram

Take a photo or a video and post it to Instagram using #SoroptimistNWR

Finish up your post

LinkedIn

Professional networking site Can have groups Can have organizations Can have multiple admins for groups

Set your privacy and security settings

You Can Create a Company Page

You can create a group

You can manage your group

How do you measure engagement?

Create a poll on Twitter or Facebook Create a Call to Action on Facebook Look at the analytics of your accounts Ask people where they found out about you

Facebook Insights

Only available after you have 30 “likes” on your page.

Twitter “Tweet Activity”

Third Party Analytics

There are lots of third party analytical programs. Some free, most paid. May or may not be worth the investment, depending on your strategy.

How to create engaging content

What do you like to see?

How to create engaging content

What do you like to see? Photos Videos Colors People Action Humor Memes?

DOs

Create new content regularly Engage with your audience

Answer their questions, reply to their posts

Share posts and messages from other affiliated organizations

Make posts appropriate for their platform Schedule posts in advance (with a plan

to remove them if something bad happens)

Proofread your work! Or use a grammar and spelling plug on your desktop.

Tell your members where to find you on social media.

Include links to your social media on your website, in your newsletter, etc.

Encourage them to interact with you by Sharing your posts Creating their own new content Responding to things you post

Get some help! Find one or two trusted volunteers who can help you with this!

DON’Ts

Don’t post photos of people without their permission.

Don’t tag people other than yourself in public photos. People can do that if they want to.

Don’t censor (except in cases of hate speech or doxing)

Don’t use inappropriate humor. Don’t repost “fringe” information on

your official pages.

Don’t accidentally post personal messages to your public pages! Use the Facebook Page Manager App Double-check every post you make to

ensure you’re posting as who you intended to!

Don’t delete your own posts unless absolutely necessary.

Avoid Fake News at all costs. Do your own research before you share something.

Let’s make a meme! What’s a meme?

“an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the Internet1”

1.  Schubert, Karen (2003-07-31). "Bazaar goes bizarre". USA Today.

Download a meme generator

Google “meme generator” or search on Google Play or iTunes Find a photo or take a new one. Add your text Post to one or more of the platforms we’ve used today, using

#SoroptimistNWR

Video

You can post live and recorded video Recorded

Create it using the camera app your phone, upload to social media sites (including YouTube)

Create it using Facebook, Twitter, Vine, Instagram (and post directly to those sites)

Livestream Directly on Facebook if you have an iPhone Use Periscope to broadcast live on Twitter (or to others using Periscope)

Try it now, with the #SoroptimistNWR hashtag

See what today’s content looks like

www.Tagboard.com www.hashtagr.co

Questions?

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