Twitter for startups - Turning Your Followers in to Customers

Twitter for StartupsTurning Your Followers in to Customers

Today We Will Discuss..

• Twitter Opportunity• Setting Goals on Twitter• What to Post on Twitter• How to Respond on Twitter• How to Get more Followers• Turning Followers in to Customers

What is Twitter?

• Free Micro-Blogging Platform• Sharing of Content, Ideas & Data• Platform for Breaking News• Brand Monitoring

Quick Facts About Twitter

• 92% of International Brands Tweet more than ONCE Daily.

• 63% of Twitter Users use their Smartphones as their Primary Tweeting Device.

• 85% of Followers Feel MORE CONNECTED with a Small Business After Following Them.

Quick Facts About Twitter

• Promoted Tweets Boost Offline Sales by 29%

• 70% of Marketers will Increased Spend on Social Media in 2015

Telephone Customer Service is Out

• Twitter is now where people express their views & recommends brand.

• Twitter is Public.

Twitter is New Customer Service Tool

Twitter is New Customer Service Tool

Twitter Opportunity for Startups

• Grow Your Marketable Audience• Develop Better Relationship with

Followers/Customers• Drive Traffic to Your Website• Increase Your Leads & Sales

How to Set Goals on Twitter?

• You Can Set Goals for Following Metrics.– Number of Twitter Followers– Number of Retweets, Replies & Replies– Number of Clicks from Twitter– Number of Website Visits (bit.ly)– Number of New Leads & Customers– Reputation Management

What to Post on Twitter?

• Post Mix of Original Content, Third Party & Influencer Content

• Develop Better Relationship

How to Respond Your Followers?

• Rules for Replying:– Be Kind– Be Constructive– Be Human– Support Your Brand– Use Humor – Help Sell Your Product/Services

How to Get more Followers?

• Find & Follow Influencers in Your Industry (Followerwonk)

• Make Schedule for Engaging with Influencers

• Participate in Twitter Chats Related to Your Industry

How to Get more Followers?

• Include Your Twitter Handle on all Marketing Messaging (Email, Business Card & etc..)

• Use #Hashtag Effectively

Turning Followers in to Customers

• More Followers– Generate More Engagement

• Redirect to Your Blog & Website• ReTweets• Replies• Likes

Turning Followers in to Customers

More Followers More Leads & Sales

More Website Traffic

Ab ye dekho.. :D

Don’t

• Don’t Be afraid to express your opinions.• Don’t repeat the same link or tweet• Don’t Post a URL without supporting text.• Don’t Make your account setting private• Don’t follow hundred of people at once.• Don’t Use more than 3 hashtag in single

tweet

Questions?

Thanks!

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