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The LinkedIn Playbook: Engage, Connect, Convert
1webtrafficthatworks.com
webtrafficthatworks.com
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2
Who is Adam Houlahan?
3
Adam is a leading world expert when it comes to helping business owners
and entrepreneurs4
Adam and his team have helped over 3,200 people and he shares some of his
top secrets in his bestselling books, Social
Media Secret Sauce5
Adam and the team at Web Traffic That Works
also have a lifetime partnership with
Buy1Give16
Web Traffic That Works are closing in on an
amazing 400,000 impacts
7
The top 5 takeaways
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#1. Writing a book is a great way of improving your credibility in your
industry
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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#2. Credibility generates leads, which ultimately
lead to profit
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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#3. It’s important to let potential clients on LinkedIn know you exist by using the right keywords in the right
places on your profile
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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#4. You need to make sure that your profile offers the
right info and is professional to make
potential clients viewing your page want to engage
with you
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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#5. The ultimate aim of LinkedIn is not to sell a
product or service, but to get potential clients on a Skype or phone call, or to get them to a live event or
webinar
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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TOP 3 QUOTES
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“By reading The LinkedIn Playbook you get the blow by
blow methodology right down to how you optimise a profile, how you write scripts and how you
interact on LinkedIn. It really just gives you everything you need to create a campaign where you can
convert to high-quality leads.”
TOP 3 QUOTES FROM THIS INTERVIEW
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“If your profile’s written like a resume or just written all about you and what you do then when people read it they’re not even
going to get to the end of it. They’re just going to disengage
and disappear.”
TOP 3 QUOTES FROM THIS INTERVIEW
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“The only thing you’re selling on LinkedIn is the
opportunity to have a real conversation.”
TOP 3 QUOTES FROM THIS INTERVIEW
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TOP 3 ACTION ITEMS
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#1. Brainstorm different ways that you can improve your
credibility in the industry. If you haven’t already, consider
whether you have the time and/or resources to write a
book on your specialist subject.
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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#2. Begin building a list of products (these could be gifts, books or virtual content) that would be of genuine value to potential clients to help build
relationships with them on LinkedIn
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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#3. Start thinking about an event that you could run for potential clients you meet on LinkedIn. The event should
include free info for the clients and a subtle pitch
about your business.
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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