The Future of Social Media: How Will It Impact Life Style and Business

Dr. Mahdi Shadkam

September 2014

Did you

Know? 1/3of women between

18-34 check their Facebook

when they wake.....before

even going to the bathroom

90% of below

30s sleep with their cell

phones (more than half the world population)

Did you

Know?

48% of people

update Facebook

and/or Twitter after

they go to bed.

Did you

Know?

LOVE

LIVE

Social media is undergoing

fast & dramatic changes from:

Shape

Size

Features

Almost different shapes of of social

media platforms are added to virtual

environment everyday and change

users’ habits

Recent research shows around 34% of

Facebook users say the time they spend on

the site has decreased over the past year,

while they more use Instagram and Pinterest.

User’s habit is changed

New generation of social media are:

© comScore, Inc. Proprietary.

Rise of Visual Web Spurs Growth of Breakthrough Social Networks

© comScore, Inc. Proprietary. 15 Source: comScore Media Metrix, U.S., Dec-2011 to Dec-2012

Rise of Visual Web Spurs Growth of Breakthrough Social Networks

Tumblr, Pinterest and Instagram: Total Unique Visitor (000) Trend

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

To

tal

Un

iqu

e V

isit

ors

(0

00

)

Tumblr.com Pinterest.com Instagram.com

© comScore, Inc. Proprietary. 32

Mobile devices are a key access platform for many social sites,

representing two-thirds of time on Facebook and nearly all of time

spent on Instagram and Foursquare

Source: comScore Media Metrix Multi-Platform, US, Jun-2013

1%

3%

10%

17%

35%

66%

70%

83%

99%

97%

90%

83%

65%

34%

30%

17%

PC Share of Minutes Mobile Share of Minutes

X

X

X

SOCIAL NETWORKING

4

TO USE THE MOBILE WEBIS THE NUMBER ONE REASON

Social media

engagement made

big moves to mobile

70%use the mobile web for

remember

SOCIAL NETWORKING

SO CAN SOCIAL MEDIA AFFECT YOUR BUSINESS IN ANY WAY?

THE ANSWER IS

IT IS AFFECTING YOUR BUSINESS

ALREADY YOU ONLY NEED TO FIND OUT

HOW MUCH AND HOW YOU CAN USE IT TO YOUR

ADVANTAGE

Unsuccessful companies do not pay attention to the

Today marketers should focus on two important features of new generation of social media

Here is a short set of steps

you can take to get started:

1

Listen before you speak

This is exactly what you need to do next.

Narrow down your target group.

2

Services to tell

others about

where you are.

Automatically.

• Claim your business’s location

• Offer foursquare special

• Enhance your events

• Let your customers know where

they can find you online

• Link to your foursquare page

from facebook, twitter,

instagram, and pinterest

HELP

WHAT YOU

THEM

ARE

3

A picture is

worth a

thousand

words

Kissmetrics, photos attract 53 percent more “Likes,” 104 percent more comments and 84 percent more click

Photos attract 53%

more “Likes,” 104%

more comments and

84% more click in

Facebook.

Use photo sharing social media to promote your business (instagram, pinerest)

The best pictures are self-explanatory, like infographics and charts

© comScore, Inc. Proprietary. 26

The smartphone is driving footfall and shaping shopping behaviour

in-store

4

Make your business based on portable devices

Dr. Mahdi Shadkam

E-mail: Shadkam@email.com

Website: www.shadkam.com

Linkedin: http://ir.linkedin.com/pub/mehdi-shadkam/60/857/712

Facebook: Fb.com/mehdi.shadkamSeven 24 Co.