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Yonkers Film Fes-val Social Media Workshop
Joyce Sullivan Yonkers, New York USA!! March 3, 2015
@JoyceMSullivan @YoFiFest #yofifestSM
Answering your Five Questions… You can find me @JoyceMSullivan
LinkedIn: http://linkedin.com/in/joycemsullivan
Twitter: @JoyceMSullivan @SocMediaFin @ProfJoyceSull
Instagram: @JoyceMSullivan http://instagram.com/joycemsullivan
Slideshare: http://www.slideshare.net/joycemsullivan
About.Me http://about.me/joycemsullivan
@JoyceMSullivan @YoFiFest #yofifestSM
Yesterday
Photo credit: http://www.mrmartinweb.com/images/type/olivettilettera32lg.jpg
Olivetti Underwood Lettera 32 circa
@JoyceMSullivan @YoFiFest #yofifestSM
7
SXSW 2012 Financial Services & Technology Rockstar Women
Five financial services professionals from New Zealand, UK and US who use social media in their work
@JoyceMSullivan @YoFiFest #yofifestSM
Social Media Tools – established and emerging
And many more…
2006 2004 2011 2005 Launched: 2002 2011
@JoyceMSullivan @YoFiFest #yofifestSM
http://www.slideshare.net/ValaAfshar/internet-of-thingsslideshare
@JoyceMSullivan @YoFiFest #yofifestSM
Is social media a new communica-on channel, or just a new way of communica-ng?
12 @JoyceMSullivan @YoFiFest #yofifestSM
The Five Questions ~ ① Brand
② Message
③ Audience
④ Tool
⑤ Journey
① Who are you?
② What do you have to say?
③ Who are you trying to reach
④ How do they want to be reached?
⑤ Once you connect, what’s your plan?
@JoyceMSullivan @YoFiFest #yofifestSM
Before asking “Which social media tools should I use?” answer these 5 ques'ons℠
1. Who are you?
2. What do you have to say?
3. Who are you trying to reach?
5. Once you connect, then what?
4. How do they WANT to be reached?... or not
@JoyceMSullivan @YoFiFest #yofifestSM
The 5 ques'ons℠
1. Who are you?
Non-‐profit org, candidate for public office, student, government agency, public employee, private employee
2. What do you have to say?
Important mission, innova-ve programs, “Vote for Me”, greater good, helping others, great skills, great products, excellent company to work with, outstanding service
3. Who are you trying to reach?
Donors, volunteers, students, philanthropists, voters, grant programs, sustainability advocates, industry leaders, compe-tors
@JoyceMSullivan @YoFiFest #yofifestSM
The 5 ques'ons℠
4. How do they WANT to be
reached? ... Or not.
! Email (home or work) ! Voicemail ! Phone text ! Instant message ! Twieer ! LinkedIn ! Facebook ! (public or private message)
5. Once you are ready to connect,
then what?
How do you develop meaningful connec-ons from
online connec-ons to in person / real life engagements?
@JoyceMSullivan @YoFiFest #yofifestSM
The 5 ques'ons℠-‐ with your answers
1. Who are you?
2. What do you have to say?
3. Who are you trying to reach?
4. How do they WANT to be reached?
5. Once you are ready to connect, then what?
@JoyceMSullivan @YoFiFest #yofifestSM
Do a Social Media Review Yesterday. Today. Tomorrow
! Yesterday:
! Today:
! Tomorrow:
The 5 Questions…
@JoyceMSullivan @YoFiFest #yofifestSM
Your Five Questions
5. Once you are ready to connect, then what?
@JoyceMSullivan @YoFiFest #yofifestSM
The Five Questions ~ ① Brand
② Message
③ Audience
④ Tool
⑤ Journey
① Who are you?
② What do you have to say?
③ Who are you trying to reach
④ How do they want to be reached?
⑤ Once you connect, what’s your plan?
@JoyceMSullivan @YoFiFest #yofifestSM
Thank you!
@JoyceMSullivan @AWM_NYC #awmnyc
I would love to hear from you! Joyce@SocMediaFin.com for more info on our social media programs
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