Social Media and its Implications for the Enterprise & Society Research Workshop

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Presented by Dr John Baird, Digital Economy Theme Leader, RCUK

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The RCUK Digital Economy Theme

Social Media and its Implications for the Enterprise & Society Research Workshop

IIIT Bangalore Wednesday

5 February 2014

Dr John Baird

Lead, RCUK Digital Economy Theme

john.baird@epsrc.ac.uk

Tel: +44(0)1793 444047

www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy

The RCUK Digital Economy Theme

“Technology alone is not enough”

Interdisciplinarity is key

ICT, Engineering, Social Sciences, Economics,

Psychology etc).

People/user focused research

Energy, Transport, Healthcare, Creative, Services

DE Vision: Rapidly realise the transformational impact of

digital technologies on aspects of community life, cultural

experiences, future society, and the economy.

3 Research Council Partners: EPSRC (£106M), AHRC

(£12M) and ESRC (£11M)

113 core projects >£150M since 2008, 400 User Partners

www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy

The Digital Economy Offers

huge potential returns for Social Media RCUK DE

Capturing value of Data is driving the DE

Graphic courtesy: Neil Crockett, CDEC

KNOWLEDGE Data Science

OUTPUTS Disruptive and mashed

Conversion to

knowledge and insight

Enterprise

Data

Space

Crowd-

sourcing

Digital

content

Social

Media

Public

sector

data

DATA Collection and transport

Stored

Curated

Analysed

Visualised

Linked Internet

of Things

Transport

Retail

Healthcare

Environment

Creative Industries + Media

Financial + other Services

Defence

Cities

NEW Products

NEW Applications

NEW Services

NEW Solutions

Security and Trust

User centricity

Modelled

Energy

Education

Leaders from across the major DE Theme

investments are at this workshop

3 Digital Economy Hubs £12M each (inc £2M partnership funding) + gearing

1. Horizon, Nottingham + Oxbridge, Brunel, Exeter - Mac

2. Social Inclusion through the Digital Economy,

Newcastle and Dundee

3. dot.rural, Aberdeen – Pete

9 Centres for Doctoral Training (Each £5M >100 students p.a. - geared funding)

Web Science, Southampton - Wendy

Digital Entertainment, Bath & Bournemouth

My Life in Data, Nottingham

Financial Computing, UCL, LSE & Imperial

Healthcare Innovation, Oxford

High Wire, Lancaster

Media and Arts Technology, QMUL

Intelligent Games, York *

Digital Civics , Newcastle *

www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy

Major DE Theme investments - 2

Digital City Exchange - £5.9m Imperial College.

Focus on using digital technology to boost capabilities ,

integrating transport, health, social and other

(utility) systems in cities. Dealing with costly peak demand

e.g. issues & behaviours around Electric Car recharging

Framework for Research & Innovation in MediaCityUK (FIRM, with AHRC)

£2.7M. A 7 partner consortium - connecting BBC, BT and the Digital & Creative

Industries sector to research and innovation at Salford Quays.

www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy

Major DE Theme investments - 3

Sandpits in Designing Effective Research Spaces, Changing

Travel Behaviour and Design in the Digital World

4 Network+s (Cathy, Gerard and Richard lead/involved in 3)

Bridging the Urban & Rural Divide (BURD) – Pete, Cathy with India

Research in the Wild

Transforming Energy Demand through Digital Innovation (TEDDI) in

Buildings (Build TEDDI)

Copyright and New Business Models in the Creative Economy

www.epsrc.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy www.rcuk.ac.uk/digitaleconomy

Research Council research plays direct role in

Industry Strategies & 8 +1 Great Technologies

– 70% of EPSRC portfolio directly relevant to Industrial Strategies

Aerospace Nuclear Renewables Automotive Information

Economy

Construction Oil &

Gas

Life

Sciences

Education Professional

& Business

Services

Big Data

Space

Robotics &

Autonomous

Systems

Regenerative

Medicine

Synthetic

Biology

Energy

Storage

Advanced

Materials

Agri-science

BIS

Industrial

Sectors

8 Great

Technologies

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