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I love candy crush and have learned such great Leadership Lessons that I had to share!!
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@sandy_carter
Social Business Leadership Lessons
Learned from a Game
Sandy Carter
GM – IBM Ecosystem Development,
Social Business Evangelist &
Founder of Super Women’s Group
@sandy_carter
97 million active players a day!
Simple rules
500+ levels, more added every month
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Welcome to the world of online gaming
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@sandy_carter
Social Business Leadership Lessons from Games
1. You catch more flies with honey than you do with vinegar
2. Get help to get it done by sharing expertise
3. Community is the tie that binds
4. Opportunities are everywhere, but few have eyes to see them
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y C
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@sandy_carter
"Cand
y C
rush S
ag
a" a
nd re
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d m
ark
s a
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s o
f Kin
g.c
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Ltd
or re
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1. You catch more flies with honey than you do with
vinegar
Acknowledge that there are positive rewards in store …
… users then begin to work harder in order
to achieve their rewards
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@sandy_carter
Honda: Employee recognition engages employees
Instant feedbackPublic vs 1 on 1Peer recognition
Managers providing recognition
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@sandy_carter
2. Get help to get it done by sharing expertise
"Cand
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nd re
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Ltd
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@sandy_carter
Streetline: Find parking in the City of Los Angeles via social
30% of trafficCaused by people driving
around looking for parking
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@sandy_carter
3. Community is the tie that binds
� View rankings of top scorers
� Compare with friends’ scores
� Use competition to bring people together
� Weave the fabric of community
"Cand
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@sandy_carter
City of Honolulu:
IBM and partners provide platform for citizen developers
IBM Cloud
Infrastructure Sirius+
App ecosystem developed by citizen developers
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@sandy_carter
4. Opportunities are everywhere, but few
have eyes to see them
"Cand
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a" a
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@sandy_carter
Sun Life Stadium – Fans made with Mobile
Fans spend more time watching the game
Less time in traffic and long concession lines
Sun Life Stadium: Improves fan loyalty with social
comms
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@sandy_carter
Key #SocBiz Leadership Takeaways
1. Having trouble captivating your social audience? Try gamification!
2. Being indispensable comes from socially sharing your expertise, rather than holding it back
3. Healthy competition breeds active social communities
4. In social, focus on the trees, not just the forest
"Cand
y C
rush S
ag
a" a
nd re
late
d m
ark
s a
re tra
dem
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s o
f Kin
g.c
om
Ltd
or re
late
d e
ntitie
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@sandy_carter
Follow me
@sandy_carter
twitter.com/sandy_carter
Subscribe to my blog:socialbusinesssandy.com
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