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Nothing’s changed
Dan Costea Biz – Social Media Summit
February 18th, 2015
” “ We are not in the coffee
business serving people, but in the people business serving coffee.
The goal of any adverFsing effort should be to
broaden the consumer experience
9 BEs and 1 don’t BE
BE HUMAN
Don’t threaten the spirit of Christmas.
(thetelegraph.com)
BE SIMPLE
Engaging with Shakespeare.
(bbc.com)
BE BOLD
Now accepting Bitcoin as payment.
(capital.ro)
BE TRYING
Social media is power(ful).
(boredbanda.com)
BE INFORMED
Pareto’s principle also applies to social sharing.
(reelseo.com)
NewYork Times research Psychology of Sharing
(nytimes.com)
6 personaliFes of those who share
Altruist Helpful, dependable, considerate and shares content via Facebook and email
Careerist Educated, professional, interested in career advancement, intelligent and most likely to share content on LinkedIn
Hipster CreaBve, young, popular, care about their idenBty, shares content via Facebook and TwiDer, but least likely to use email for sharing
Boomerangs Likes to provoke a reacBon, seeks validaBon from others, shares oEen and uses all channels to share content as long as people engage
Connectors Relaxed, thoughHul, planners and uses both email and Facebook to share content to stay connected with others
SelecFves Resourceful, vigilant, thoughHul and shares content to inform others via email with personalized content
BE STRATEGIC
Align your strategy with your objectives
BE THERE
Seize the moment. (boredpanda.com)
“Yeah, I can feel some tingle in my brain”
“Oh, this could be dangerously fun”
“I thought it was a dildo”
“I could go iron now for days, I love to iron”
“I totally lost track of what you were talking about”
BE LOVED
Race to the top versus
Race to the bottom
BE PRACTICING
The hypnosis of genius (or of brands)
DON’T BE SUPERFICIAL
“Internetul e un mod de a găsi în care căutarea se reduce la butonadă. Ceea ce e grav e că, găsind atât de ușor, începi să-‐ți închipui că deții cu adevărat ceea ce ai găsit. […] Nicăieri nu e trișeria intelectuală mai acasă ca în spațiul culturii de internet. Campionii ei păcălesc lumea, dar se păcălesc pe ei înșiși. Încep să creadă că șBu, că emană miresme subBle, când, de fapt, miros a Google de la o poștă.”
-‐ Andrei Pleșu
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