Sharing the Wisdom: How to Use Modern Marketing Tools, IACP, October 19, 2013

Sharing the Wisdom:How to Use Modern Marketing

ToolsDick Price, JD Ann Thaxton

October 19, 2013IACP Forum

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How do People Find Attorneys?

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The Elevator Pitch

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Don’t Sell...

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Monday, October 21, 13

But first! Keywords.

Also, use an online keyword tool.

•Bing http://www.bing.com/toolbox/keywords•You Tube https://www.youtube.com/keyword_tool•Wordstream http://www.wordstream.com/keyword-tools

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Directories

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Website

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Blogs

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Social Media

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LinkedIn

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Still LinkedIn

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Texas Style

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IACP LinkedIn Group

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Twitter

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Facebook Page I

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Facebook Page II

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Good Looks & Charisma

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You Tube

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Google +

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AVVO

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Pinterest

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Practice Group Ideas for Marketing Collaborative Practice• Website

• Outreach by speakers

• Blog

• Twitter

• You Tube

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Showing Appreciation

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A Fun Promotion

VS.

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MHP Referral Project

• Purpose: to connect with therapists, build relationships, share information about Collaborative Law and increase Dick’s visibility

• We identified MHP’s in Fort Worth that were familiar by name, and who were geographically convenient.

• We mailed out a letter that included some information on Collaborative Law. We invited them to meet for lunch.

• Dick met with about 10 MHP’s and did get some business from our efforts.

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Monday, October 21, 13

We enjoyed our time with you. Please contact us with any questions.

Connect with us on social media. We will follow/like/link/connect back.

All of our connections can be found on our websites.

Thanks!

Dick Pricewww.pricelawfirmtx.com

Ann Thaxtonwww.atsocialmarketing.com

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