Open Graph: The Key to Making Your Content Look Great

OpenGraph

Your Key To Making Content Look Great

On Facebook & Beyond

Downloadbit.ly/awesome-graph

Mike ArnesenDirector of Analytics & Optimization

at SwellPathgoogle.com/search?mike+arnesen

@mike_arnesen

#SMX | #23B1

@mike_arnesen#SMX | #23B1

OpenGraphis the magic that

makes this happen.

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OpenGraphsaves you from embarrassing

yourself.

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2010:

OpenGraph is launched by

Facebook.

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Open Graph is the

solution

to a problem

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Open Graph is the

solution

to a problem

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A protocol for converting

strings to things

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Pages become objects

to interact with.

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Marked up content acts

the same as Facebook entities.

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This is the money maker!

Eye catching & clickable

social shares

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Open Graph’s usage extends

far beyond Facebook.

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Where does OG live?

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Title Requirements

Title Length: 88 Characters

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Description Requirements

Facebook: 300 characters

Google+: 200 characters

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Image Requirements

Image Width: 470px wide

Maximum Aspect Ration: 235:197

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Open Graph Entity Types• Webpage

• Article

• Movie

• Music

• Video

• Book

• Profile (Person)

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Twitter Cards

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Rich Pins

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Why Open Graph?

• CTR

• Likes

• Screen Real Estate

• Semantic Integration

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Don’t leave your brand reputation

up to people you don’t know.

Thank you!Mike ArnesenDirector of Analytics & Optimization

at SwellPathgoogle.com/search?mike+arnesen

Download: bit.ly/awesome-graph

@mike_arnesen#SMX | #23B1