My Vimeo Primer

MY VIMEO PRIMER

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Vimeo is an online video sharing platform and

community….. A cool place to share your stuff….. (“Vimeo,”

2013)

VIMEO HAS BEEN THERE SINCE 2004 AND AIMS TO BE A PLACE WHERE PEOPLE RESPECT ONE ANOTHER.(“Vimeo,” 2013)

THERE ARE LOADS OF COOL FEATURES

EVEN ON THE FREE ACCOUNTS.

(“Vimeo,” 2013)

MULTIPLE CUSTOMISABLE CHANNELS AND ALBUMS TO SEGMENT

CONTENT FOR VIEWER CONSUMPTION(“Vimeo,” 2013)

YOU CAN FILTER YOUR VIDEOS TO MAKE THEM AVAILABLE TO YOUR CHOSEN AUDIENCE

• Show it to the world, or keep it to yourself

• Share it with those you follow on Vimeo

• Choose your audience from Vimeo friends

• Or use a password to share

It’s your choice!

(“Vimeo,” 2013)

WANT VIEWER COMMENTS ON YOUR VIDEOS?

It’s your call!(“Vimeo,” 2013)

WANT TO LET PEOPLE EMBED YOUR VIDEO?

You decide!(“Vimeo,” 2013)

WANT TO LET PEOPLE DOWNLOAD YOUR VIDEO?

That’s your choice, too!(“Vimeo,” 2013)

WHAT ABOUT LETTING OTHERS ADD YOUR VID TO THEIR ALBUMS OR CHANNELS?

Up to you.(“Vimeo,” 2013)

IT’S QUICK AND EASY TO ADD A CREATIVE COMMONS LICENCE…..

But only if you want to….(“Vimeo,” 2013)

BUT THERE’S A DARK SIDE…..

The Vimeo Terms of Service are sobering, to say the least…..

(“Vimeo TOS,” 2013)

VIMEO WILL NOT GUARANTEE THAT ANY SERVICE OF ANY

KIND WILL BE PROVIDED, EVEN TO USERS OPERATING PAID

ACCOUNTS. (“Vimeo TOS,” 2013).

THE LAWS AND COURTS OF NEW YORK APPLY AND WILL RESOLVE DISPUTES, BUT

CERTAIN US LAWS, UN CONVENTIONS AND TRIAL BY JURY SHALL NOT APPLY. (“VIMEO

TOS,” 2013) LAW ON THE INTERNET SURPASSES THAT OF NATION STATES (JOHNSON & POST, 1996)

VIMEO MAY ASSIGN THE USER AGREEMENT TO OTHER PARTIES,

BUT VIMEO USERS MUST OBTAIN APPROVAL FROM VIMEO IF THEY WISH

TO DO SO

(“Vimeo TOS,” 2013)

USERS ARE REQUIRED TO CHECK THE VIMEO WEBSITE REGULARLY, AS COMMUNICATIONS FROM

VIMEO TO THE USER MAY BE POSTED THERE INSTEAD OF DELIVERY BY EMAIL (“VIMEO TOS,” 2013).

THIRD PARTIES MAY USE VIMEO USER DATA AND CONTENT IN WAYS

THAT ARE NOT FORESHADOWED IN THE TERMS OF SERVICE

(“Vimeo TOS,” 2013).

VIMEO’S OVERALL PRIVACY SETTINGS ARE DIFFICULT TO NAVIGATE AND REQUIRE THE

INDIVIDUAL TO READ THE EXTENDED TOS IN ORDER TO OPT OUT.(“VIMEO TOS,” 2013).

USERS ARE NOT ENCOURAGED TO OPT OUT.

(GOETTKE & CHRISTIANA, 2007)

TRACKING METHODOLOGIES ADOPTED BY VIMEO, DATA SHARING AND THIRD PARTY ACCESS TO

USER DATA FACILITATES EASY IDENTIFICATION AND SHARING OF USER IDENTITIES AND DATA. (BARBARO & ZELLER, 2006).

THE SHARING OF DATA WITHIN AND OUTSIDE THE CORPORATE GROUP THAT OWNS VIMEO

(“VIMEO TOS,” 2013) SEES LEAKAGE OF DATA FROM ONE ONLINE DATABASE TO ANOTHER. THIS

FACILITATES THE CATEGORISATION AND FURTHER SURVEILLANCE OF USERS (LYON, 2002).

THE SEARCH PROCESS WITHIN VIMEO IS CONTEXTUAL, (“VIMEO”, 2013) TAKING INTO ACCOUNT

USER PREFERENCES. ONE SEARCHER’S OUTCOMES MAY DIFFER FROM ANOTHER’S (PARISER,

2011) THUS LIMITING THE VISIBILITY OF SOME CONTENT.

VIMEO CAN DELETE OR SUSPEND ANY ACCOUNT AT ANY TIME FOR BREACH OF THESE TOS AND

VIMEO IS NOT RESPONSIBLE FOR THE LOSS OF ANY CONTENT FOLLOWING DELETION OF AN

ACCOUNT.

(“Vimeo TOS,” 2013)

YOU OWN THE CONTENT THAT YOU UPLOAD TO VIMEO, BUT YOU

LICENCE VIMEO TO PERMANENTLY RETAIN COPIES “FOR DISPUTES,

LEGAL PROCEEDINGS, OR INVESTIGATIONS”

(“Vimeo TOS,” 2013)

VIMEO HAS A STRONG POLICY POSITION AGAINST HARASSMENT (“VIMEO TOS,” 2013) BUT

ENCOURAGING USERS TO SHARE THEIR REAL IDENTITIES POTENTIALLY THE RISK OF

CYBERBULLYING (PATCHIN & HINDUJA, 2006).

ADVERTISERS USE TRACKING COOKIES TO PROFILE INDIVIDUAL USERS (“VIMEO COOKIES,” 2013).

BEWARE! THESE COOKIES PROVIDE ADVERTISERS WITH RICH DATA FOR TARGETED ADVERTISING (BARBARO & ZELLER, 2006).

THE USE OF TRACKING COOKIES, WEB BUGS AND RELATED TECHNOLOGIES IN THE

VIMEO SPACE (“VIMEO TOS,” 2013) HELPS CREATE THE ARCHITECTURE THAT POTENTIALLY

DEFINES AND SIMULTANEOUSLY UNDERMINES USER PRIVACY (LESSIG, 1998)

VIMEO URGES ALL USERS TO USE THEIR REAL NAMES. (”VIMEO,” 2013) THIS ENABLES

ADVERTISERS TO ALIGN USER INFORMATION ACROSS PLATFORMS AND DEVELOP TARGETED

ADVERTISING (“ONLINE PRIVACY,” 2013)

A BASIC ACCOUNT NOT LOGGED INTO FOR 6 MONTHS MAY BE DELETED BY VIMEO

(“VIMEO TOS,” 2013) . PEOPLE HAVE TO KEEP LOGGING ON, THUS PROVIDING MORE DATA

GATHERING, TRACKING AND ADVERTISING OPPORTUNITIES.

VIMEO RESERVES THE RIGHT TO MODIFY THE VIMEO

SERVICE AT ANY TIME. (“Vimeo TOS,” 2013).

VIMEO “MAY” SHARE YOUR PERSONAL DATA WITH OTHER COMPANIES IN THE GROUP THAT OWNS VIMEO. (“Vimeo Privacy,” 2013).

VIMEO DATA IS STORED IN THE UNITED STATES AND WILL BE SUBJECT TO THE DATA PROTECTION AND OTHER LAWS OF THE UNITED

STATES. (“Vimeo Privacy,” 2013).

VIMEO USES WEB BEACONS – ALSO KNOWN AS WEB BUGS (“ONLINE PRIVACY,” 2013) – TO TRACK

USER ACTIVITIES.

(“Vimeo Cookies,” 2013)

WHEN YOU USE THE VIMEO WEBSITE, YOU CONSENT TO THE USE OF COOKIES. YOU ALSO AGREE

TO THE USE OF COOKIES IN ANY EMBEDDED VIMEO VIDEO PLAYER THAT VIEWERS MAY USE.

(“Vimeo Cookies,” 2013)

VIMEO WILL COLLECT INFORMATION ABOUT VIMEO USERS

FROM 3RD PARTIES AND RETAIN SUCH INFORMATION. (“Vimeo Privacy,” 2013)

VIMEO MAY COLLECT INFORMATION ABOUT OTHER PARTIES WITH

WHOM THE USER MAY COMMUNICATE. NO SPECIFIC PURPOSE IS

CITED FOR COLLECTING THIS INFORMATION.

(“Vimeo Privacy,” 2013)

INFORMATION COLLECTED FROM AND ABOUT USERS MAY BE USED FOR THE

UNSPECIFIED “TO MANAGE OUR BUSINESS”.

(“Vimeo Privacy,” 2013)

SO IN SUMMARY –

TAKE YOUR TIME TO READ THE TERMS OF SERVICE

Credits & Attributions

ImageIcon from Free Ribbon Social Media Icons BY designbolts (designbolts.com) licenced under the Creative Commons Attribution 3.0 Unported license.

Reference List About Vimeo. (2013). Vimeo. Online video. Retrieved October 24, 2013, from https://vimeo.com/about

Barak, A. (2005). Sexual Harassment on the Internet. Social Science Computer Review, 23(1), 77–92.

Barbaro, M., & Zeller, T. (2006, August 9). A Face Is Exposed for AOL Searcher No. 4417749. New York Times. New York. Retrieved from http://w2.eff.org/Privacy/AOL/exhibit_d.pdf

Brown, M., & Muchira, R. (2004). Investigating the Relationship between Internet Privacy Concern and Online Purchase Behavior. Journal of Electronic Commerce Research, 591, 62–70.

Credits & Attributions continued

Reference List (cont.) Goettke, R., & Christiana, J. (2007). Privacy and Online Social Networking Websites. Computer Science 199r: Special Topics in Computer Science Computation and Society: Privacy and Technolog. Retrieved from http://www.eecs.harvard.edu/cs199r/fp/RichJoe.pdf

Johnson, D. R., & Post, D. G. (1996). Law And Borders:The Rise of Law in Cyberspace. Stanford Law Review, (1367). Retrieved from http://cyber.law.harvard.edu/is02/readings/johnson-post.html

Lessig, L. (1998). The Architecture of Privacy. Presented at the Taiwan Net ’98, Taipei.

Lyon, D. (2002). Everyday Surveillance: Personal Data and Social Classification. Information, Communication & Society, 5(2), 242–257.

Credits & Attributions continued

Reference List (cont.) Pariser, E. (2011, March). Eli Pariser: Beware online “filter bubbles” | Video on TED.com. TED. Online video. Retrieved from http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html

Patchin, J. W., & Hinduja, S. (2006). Bullies Move Beyond the Schoolyard: A Preliminary Look at Cyberbullying. Youth Violence and Juvenile Justice, 4(2), 148–169.

Privacy Policy on Vimeo. (2013). Vimeo. Online video. Retrieved October 20, 2013, from https://vimeo.com/privacy

Terms of Service on Vimeo. (2013, October 15). Vimeo. Online video. Retrieved October 20, 2013, from https://vimeo.com/terms

Vimeo Cookie Policy. (2013). Vimeo. Online video. Retrieved October 20, 2013, from https://vimeo.com/cookie_policy