March 2014 twitter training ppt

Who are we?Online Guru6 yearsTeam of 6What do we do?Set up social mediaTrain social mediaManage social mediaResponsive WebsitesBrochure websitesEmail MarketingClients?Any local businesses Any national businessAny sector!

Aims of this session

To give you an valuable insight into the main Social Media players

To explain best practice and etiquette

To identify the important featuresoffered by Twitter

To discuss how to gain more followers and to turn them into customers

First Things First All roads lead to your website

Run them all in sync for an effective R.O.I

How effective is your website?

Over 30% of your social media followers will look at your website.

Will they want to do business with you?

Is your website up to date? Is it responsive?Does it have the information you

are tweeting about on it?Can you convert visitors into

customers?

Contact Forms

Free Tips Sign Up

Booking Form

Join Our VIP Club

The Power Of Blogging

Set up a blog on your website Eg: www.yourdomain.com/blog Post weekly news Link to and from Social Media Each page to have unique URL

SEO - New activity or info on an otherwise static website etc..

Try to post a blog post once a week

What is Social Media?

P.O.S.T P for PLATFORMWhere are my people hanging out?

O for OBJECTIVEWhat do I hope to achieve? Leads, sales, brand awareness etc?

S for STRATEGYWhat shall I talk about? How often? Who will do this?

T for TECHNOLOGYWhat software/gadgets/analytics shall I use?

Social media etiquette

Act as you would at a cocktail party/networking event!

But WHAT shall I talk about? Your business history (Brand)

Your products/services Special offers/promotions/events Your team Your sector Local area news Local events Latest BREAKING news Cartoons/videos/sayings Celebrities in the news Direct to your Blog posts

Accountants

ALL WENT

VIRAL!!

Which Platform Should I Use ?

TWITTER

32% of 15 million UK users use Twitter daily

Twitter

Brand awarenessDrive traffic to website

Drive traffic to FacebookBuild momentum &

excitement

How do you set up an account?

Go To www.namechk.com

Background 1660 px x 1200 px

Twitter Lingo To Tweet is to post an update To Follow-You get their updates Follower follows you and gets your

updates @reply-A public mesage Direct Message (DM) goes to their inbox Hashtag ~ Groups words together and

highlights them Retweet (RT) Shares a post to their

followers Lists-To keep a track on a group of

accounts Trending-Most popular words at the

moment Promote-Push your account or Tweets

and payoment

MAKING A TWEET

CONNECT PAGE

USE SEARCH TO FIND TARGET MARKET

HASHTAGS

1) Use to highlight keywords #websites #socialmedia #liverpool

2) Use to show emotion #soexcited #reallybusy

3) Use for competitions etc to win, tweet answer using

#gurucomp

DIRECT MESSAGES

LISTS

TwitterDo’s and Don’ts

Don’t link to FacebookUse keywords in biography Add your website/location

Tweet regularlyUse trending topics

Be generous (retweets)Use # to group topic or message

Use @ to include person in message

Add Social Media feeds onto your

website

SUCCESS STORIES

Local interior design Firm secured dealTo design interior for Worlds most expensive flatAt £27m fromInteractions on Twitter

SUCCESS STORIES

Local kitchen firmSold an ex display Kitchen worthOver £20,000 from a single tweet

SUCCESS STORIES

Local accountantsHave attracted 7 new clients in 2013 worthOver £10,000 in Business from interactions on Social Media

SUCCESS STORIES

Local home storeSold a bath from their online storefor £1499From a single tweet at 2am on a Sundaymorning

SUCCESS STORIES

Online Guru haveAttracted over 30New website andSocial media clientsIn the past 3 yearsThrough our SocialMedia activity!!

SO WHAT ARE YOU WAITING FOR??

“GET TWEETING”Mention this

@onlineguruUK session

in a tweet and we will give you another

1 hour

bespoke strategyConsultation

FREE!!!!

Questions??

Google +Best for SEO & Segmentation

Globally No.2 Social Media site. Are you ready??

Google +

Business Pages and Personal Profiles

Post to circlesIntegrate with other Google

productsHelps with your Google rankingHangouts may see the demise

of Skype

Google+ Circles

Google + Hangout

Google +

Questions??

Pinterest – Best for Mobile / Visual

29% of UK users (2.2m) are in the highest income bracket

77% of the UK population have an active profile

Profile, Page or Group?Daily posts - topical interesting relevant

Facebook favours images/videos/questionsRespond quickly

No more than 25% sales messagesAbout us keywords

Like suppliers pagesUse @ in posts for shares

Sponsored postsProof read before posting!!

Facebook stuff

FACEBOOK PAGE

Facebook Features

Check-InReviewsOffersEventsTabs

Facebook Advertising

Perfect way to reach your markets precisely.

Your business can advertise to your exact audiences based on specific social and geographical information.

Age, gender, location, personal interests, job functions etc can all refine targeting.

Set your own budgets. From 25p per click.

QUESTIONS?

Linked InBest for Networking and Finding Leads

11 Million Profiles In The UK – 23% of Workers

Linked In Features

Post from profile or page

Great for search pre meeting

Linked InDo’s and Don’ts

Current pictureUse keywords in Biography

(120) Add contact details

List landing pages for websites Get recommendations

Join groups where targets areRespond to people who viewed

profile

Linked In Profile

Linked In Business Page

QUESTIONS??

Pinterest – Best for Mobile / Visual

29% of UK users (2.2m) are in the highest income bracket

Other Platforms (or Tactics!)

Clothes, Shoes, JewelleryKitchens, BathroomsBoiler systemsInterior design contractsHouses (Sales and Lets)Accountancy clientsLegal clientsPersonal training clientsChamber members!!

Success Stories

Success stories……….

Analytics

Which platform or platforms are the right ones for you?

Thanks for listening

We look forward to interacting on

Social Media with you!

@onlineguru2u

internet market-

ing

#500aday

pho-togra-phyvideo#tfbfacebook

musicmarket-

ingsocial media

business

212224243271303329338

479578

670Top Klout Topics

94.8Average Klout ScoreHighest Klout Score

30.5Lowest Klout Score 10.0

Worldwide Average Klout Score

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

44

45

46

47

48

49

50

51

52

53

54

55

56

57

58

59

60

61

62

63

64

65

66

67

68

69

70

71

72

73

74

75

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

92

93

94

95

96

97

98

99

100

0

50

100

150

200

250

300

Audience Klout Score Distribution

Klout Score

Use

rs